Google Ads and Google Calendar Integration

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Automatically block out time in Google Calendar when Google Ads campaigns launch or budgets change. Latenode's visual editor makes it easier to manage ad schedules, and affordable execution means scaling your marketing automations won't break the bank.

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Google Ads

Google Calendar

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Google Calendar

Create a New Scenario to Connect Google Ads and Google Calendar

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Calendar will be your first step. To do this, click "Choose an app," find Google Ads or Google Calendar, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

Sign In

Run node once

Add the Google Calendar Node

Next, click the plus (+) icon on the Google Ads node, select Google Calendar from the list of available apps, and choose the action you need from the list of nodes within Google Calendar.

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Authenticate Google Calendar

Now, click the Google Calendar node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Calendar settings. Authentication allows you to use Google Calendar through Latenode.

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Connect Google Calendar

Sign In

Run node once

Configure the Google Ads and Google Calendar Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Calendar Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Google Ads and Google Calendar Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Google Calendar, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google Calendar integration works as expected. Depending on your setup, data should flow between Google Ads and Google Calendar (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Google Calendar

Google Ads + Slack + Google Calendar: When a Google Ads campaign exceeds a predefined budget, a notification is sent to the marketing team in Slack, and a meeting is scheduled in Google Calendar to discuss the campaign's performance.

Google Ads + Google Sheets + Google Calendar: Retrieves campaign performance data from Google Ads and logs key metrics into Google Sheets. Subsequently, books time in Google Calendar for campaign analysis and review.

Google Ads and Google Calendar integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Google Calendar

Sync Google Calendar with other apps in Latenode to automate scheduling tasks. Create events from CRM data, send reminders via SMS, or update project management tools based on calendar changes. Latenode's visual editor simplifies these workflows, offering scalable, no-code customization, plus advanced JS options when needed.

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FAQ Google Ads and Google Calendar

How can I connect my Google Ads account to Google Calendar using Latenode?

To connect your Google Ads account to Google Calendar on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Google Calendar accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I pause Google Ads when Calendar shows "out of office"?

Yes, you can! Latenode lets you automatically pause campaigns when your calendar marks you as unavailable, preventing wasted ad spend. Benefit from smarter, automated ad management.

What types of tasks can I perform by integrating Google Ads with Google Calendar?

Integrating Google Ads with Google Calendar allows you to perform various tasks, including:

  • Automatically pause Google Ads campaigns during scheduled vacation time.
  • Adjust ad budgets based on upcoming event attendance projections.
  • Create calendar events for important Google Ads campaign milestones.
  • Receive calendar reminders for Google Ads performance review meetings.
  • Schedule Google Ads report generation based on calendar deadlines.

What Google Ads metrics can Latenode access in my automations?

Latenode can access a wide array of metrics like impressions, clicks, cost, conversions, and ROAS for powerful, data-driven automations.

Are there any limitations to the Google Ads and Google Calendar integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Google Ads data prior to integration setup is not automatically available.
  • Real-time calendar updates depend on Google Calendar's API refresh rate.
  • Complex custom logic may require JavaScript knowledge.

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