How to connect Google Ads and Google Chat
Create a New Scenario to Connect Google Ads and Google Chat
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Chat will be your first step. To do this, click "Choose an app," find Google Ads or Google Chat, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Chat Node
Next, click the plus (+) icon on the Google Ads node, select Google Chat from the list of available apps, and choose the action you need from the list of nodes within Google Chat.

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Authenticate Google Chat
Now, click the Google Chat node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Chat settings. Authentication allows you to use Google Chat through Latenode.
Configure the Google Ads and Google Chat Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Google Chat Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Chat
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Google Chat, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google Chat integration works as expected. Depending on your setup, data should flow between Google Ads and Google Chat (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Google Chat
Google Ads + Google Sheets + Google Chat: Tracks Google Ads campaign performance by fetching campaign data and logging it to a Google Sheet. When a new campaign is created or updated, a message is sent to a Google Chat space.
Google Ads + Google Chat + Slack: Monitors Google Ads performance and sends notifications to a Google Chat space about significant changes in campaign metrics. Additionally, uses Slack to send team updates about the same Google Ads campaign changes.
Google Ads and Google Chat integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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See how Latenode works
FAQ Google Ads and Google Chat
How can I connect my Google Ads account to Google Chat using Latenode?
To connect your Google Ads account to Google Chat on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Google Chat accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified about new Google Ads leads in Google Chat?
Yes, you can! Latenode's visual editor makes this easy. Receive instant Google Chat notifications for every new lead generated by your Google Ads campaigns, ensuring faster follow-up.
What types of tasks can I perform by integrating Google Ads with Google Chat?
Integrating Google Ads with Google Chat allows you to perform various tasks, including:
- Receive real-time alerts for high-performing Google Ads campaigns.
- Post daily ad spend reports directly into a Google Chat channel.
- Get immediate notifications about disapproved Google Ads ads.
- Share new Google Ads campaign performance summaries with your team.
- Automatically pause low-performing ads and send alerts to Google Chat.
How can I automate Google Ads reporting using Latenode?
Latenode automates Google Ads reporting through scheduled workflows. Connect to Google Sheets or other apps for in-depth analysis and distribution.
Are there any limitations to the Google Ads and Google Chat integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Google Ads campaign structures may require advanced workflow configuration.
- Google Chat message formatting is limited to the available Chat API features.
- Real-time data updates depend on the Google Ads and Google Chat API rate limits.