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Analyze Google Ads data in Google Cloud BigQuery with Latenode. Seamlessly import ad performance metrics, create custom reports, and scale your marketing insights affordably using pay-by-execution pricing.
Connect Google Ads and Google Cloud BigQuery in minutes with Latenode.
Create Google Ads to Google Cloud BigQuery workflow
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Cloud BigQuery will be your first step. To do this, click "Choose an app," find Google Ads or Google Cloud BigQuery, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Google Cloud BigQuery from the list of available apps, and choose the action you need from the list of nodes within Google Cloud BigQuery.

Google Ads
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Google Cloud BigQuery
Now, click the Google Cloud BigQuery node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Cloud BigQuery settings. Authentication allows you to use Google Cloud BigQuery through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Google Cloud BigQuery
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Google Cloud BigQuery, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google Cloud BigQuery integration works as expected. Depending on your setup, data should flow between Google Ads and Google Cloud BigQuery (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Google Cloud BigQuery + Google Sheets: Tracks ad spend and performance from Google Ads, storing the data in Google Cloud BigQuery. Then, generates a weekly report in Google Sheets summarizing the key metrics.
Google Cloud BigQuery + Google Ads + Slack: When BigQuery detects unusual ad spend patterns based on a query, a notification is sent to the marketing team via Slack to investigate the anomaly.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Google Cloud BigQuery
Use Google Cloud BigQuery in Latenode to automate data warehousing tasks. Query, analyze, and transform huge datasets as part of your workflows. Schedule data imports, trigger reports, or feed insights into other apps. Automate complex analysis without code and scale your insights with Latenode’s flexible, pay-as-you-go platform.
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How can I connect my Google Ads account to Google Cloud BigQuery using Latenode?
To connect your Google Ads account to Google Cloud BigQuery on Latenode, follow these steps:
Can I automate custom report generation?
Yes, you can! Latenode's visual editor and JavaScript blocks allow building advanced report automation, significantly improving efficiency compared to manual data handling.
What types of tasks can I perform by integrating Google Ads with Google Cloud BigQuery?
Integrating Google Ads with Google Cloud BigQuery allows you to perform various tasks, including:
Can I use JavaScript for enhanced data transformation?
Yes! Latenode’s JavaScript blocks let you transform data between Google Ads and BigQuery, enabling complex calculations and custom logic.
Are there any limitations to the Google Ads and Google Cloud BigQuery integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: