Google Ads and Google contacts Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Automatically update Google contacts from Google Ads lead form submissions and scale lead management workflows affordably in Latenode by paying only for execution time. Use JavaScript for custom data transformations.

Swap Apps

Google Ads

Google contacts

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Google Ads and Google contacts

Create a New Scenario to Connect Google Ads and Google contacts

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google contacts will be your first step. To do this, click "Choose an app," find Google Ads or Google contacts, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

+
1

Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Google Ads

Node type

#1 Google Ads

/

Name

Untitled

Connection *

Select

Map

Connect Google Ads

Sign In

Run node once

Add the Google contacts Node

Next, click the plus (+) icon on the Google Ads node, select Google contacts from the list of available apps, and choose the action you need from the list of nodes within Google contacts.

1

Google Ads

+
2

Google contacts

Authenticate Google contacts

Now, click the Google contacts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google contacts settings. Authentication allows you to use Google contacts through Latenode.

1

Google Ads

+
2

Google contacts

Node type

#2 Google contacts

/

Name

Untitled

Connection *

Select

Map

Connect Google contacts

Sign In

Run node once

Configure the Google Ads and Google contacts Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Google Ads

+
2

Google contacts

Node type

#2 Google contacts

/

Name

Untitled

Connection *

Select

Map

Connect Google contacts

Google contacts Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Ads and Google contacts Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

6

AI Anthropic Claude 3

+
7

Google contacts

1

Trigger on Webhook

2

Google Ads

3

Iterator

+
4

Webhook response

Save and Activate the Scenario

After configuring Google Ads, Google contacts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google contacts integration works as expected. Depending on your setup, data should flow between Google Ads and Google contacts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Google contacts

Google Ads + Google Contacts + Slack: When a new contact is created in Google Contacts, triggered potentially from Google Ads lead form submissions, the automation sends a direct message to the contact via Slack, welcoming them.

Google Contacts + Google Ads + Mailchimp: When a new contact is added to Google Contacts, they are automatically added to a specific customer list in Google Ads and subscribed to a designated Mailchimp list for tailored campaigns.

Google Ads and Google contacts integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Google contacts

Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.

See how Latenode works

FAQ Google Ads and Google contacts

How can I connect my Google Ads account to Google contacts using Latenode?

To connect your Google Ads account to Google contacts on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Google contacts accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update contact info from ad leads?

Yes, you can! Latenode lets you instantly update Google contacts from new Google Ads leads, keeping your contact lists current. Automate with no-code, or extend with JavaScript.

What types of tasks can I perform by integrating Google Ads with Google contacts?

Integrating Google Ads with Google contacts allows you to perform various tasks, including:

  • Create new Google contacts from Google Ads lead form submissions.
  • Update existing contact details with new information from ad campaigns.
  • Segment contacts based on their interaction with specific Google Ads.
  • Trigger personalized email sequences for leads collected via Google Ads.
  • Automatically add leads to specific contact groups for targeted outreach.

How can I track ad spend and contact acquisition in a single view?

Latenode's data transformation features let you combine Google Ads spend with new contact growth, visualized on a dashboard for quick insights.

Are there any limitations to the Google Ads and Google contacts integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Ads and Google contacts APIs may affect high-volume workflows.
  • Custom field mapping requires careful configuration to ensure data accuracy.
  • Complex data transformations may require some JavaScript knowledge.

Try now