How to connect Google Ads and Google Dialogflow ES
Create a New Scenario to Connect Google Ads and Google Dialogflow ES
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Dialogflow ES will be your first step. To do this, click "Choose an app," find Google Ads or Google Dialogflow ES, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Dialogflow ES Node
Next, click the plus (+) icon on the Google Ads node, select Google Dialogflow ES from the list of available apps, and choose the action you need from the list of nodes within Google Dialogflow ES.

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Google Dialogflow ES
Authenticate Google Dialogflow ES
Now, click the Google Dialogflow ES node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Dialogflow ES settings. Authentication allows you to use Google Dialogflow ES through Latenode.
Configure the Google Ads and Google Dialogflow ES Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Google Dialogflow ES Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Dialogflow ES
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Google Dialogflow ES, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google Dialogflow ES integration works as expected. Depending on your setup, data should flow between Google Ads and Google Dialogflow ES (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Google Dialogflow ES
Google Ads + Google Dialogflow ES + Google Sheets: When a user interacts with a Google Ads campaign and then interacts with a Google Dialogflow ES chatbot, their intent is detected. This interaction data, including the detected intent, is then added as a new row to a Google Sheet for performance tracking and analysis.
Google Dialogflow ES + Google Ads + Slack: When a user interacts with a Google Dialogflow ES chatbot after clicking a Google Ad, the interaction is analyzed. If the chatbot detects high purchase intent, a notification is sent to a designated Slack channel to alert the marketing team.
Google Ads and Google Dialogflow ES integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Google Dialogflow ES
Use Google Dialogflow ES in Latenode to build smart chatbots and automate customer service tasks. Connect Dialogflow to your databases, CRMs, or other apps for personalized responses. Create visual workflows that handle complex conversations without code, adding custom logic with JavaScript where needed. Scale your AI-powered interactions using Latenode's flexible automation platform.
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See how Latenode works
FAQ Google Ads and Google Dialogflow ES
How can I connect my Google Ads account to Google Dialogflow ES using Latenode?
To connect your Google Ads account to Google Dialogflow ES on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Google Dialogflow ES accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I qualify leads from ads using a chatbot?
Yes, you can! Latenode allows seamless data transfer, instantly triggering Dialogflow from new Google Ads leads. Qualify prospects in real-time and route high-potential leads to your sales team.
What types of tasks can I perform by integrating Google Ads with Google Dialogflow ES?
Integrating Google Ads with Google Dialogflow ES allows you to perform various tasks, including:
- Automatically trigger Dialogflow when a new lead is generated in Google Ads.
- Pass ad campaign information to Dialogflow for personalized chatbot conversations.
- Update Google Ads keywords based on user feedback from Dialogflow interactions.
- Analyze chatbot conversation data to optimize Google Ads campaign performance.
- Send lead qualification status from Dialogflow back to Google Ads as a custom conversion.
How does Latenode handle Google Ads API changes and updates?
Latenode's robust architecture and dedicated support team ensure compatibility with Google Ads API changes, minimizing disruptions to your automations.
Are there any limitations to the Google Ads and Google Dialogflow ES integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Dialogflow logic may require JavaScript blocks for advanced customization.
- Initial setup requires understanding of both Google Ads and Dialogflow ES concepts.
- Rate limits imposed by Google Ads and Dialogflow ES still apply within Latenode.