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Automatically capture leads from Google Ads campaigns using Google Forms and Latenode. Centralize valuable data, qualify prospects instantly, and trigger personalized follow-ups, all while scaling affordably with usage-based pricing.
Connect Google Ads and Google Forms in minutes with Latenode.
Create Google Ads to Google Forms workflow
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Forms will be your first step. To do this, click "Choose an app," find Google Ads or Google Forms, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Google Forms from the list of available apps, and choose the action you need from the list of nodes within Google Forms.

Google Ads
β
Google Forms
Now, click the Google Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Forms settings. Authentication allows you to use Google Forms through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Google Forms
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Google Forms, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Google Forms integration works as expected. Depending on your setup, data should flow between Google Ads and Google Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Forms + Google Sheets: When a new response is submitted in Google Forms, the information is automatically added as a new row in a Google Sheet.
Google Forms + Slack: When a new response is submitted in Google Forms, and that response indicates a high-value lead, a notification is sent to a designated Slack channel.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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How can I connect my Google Ads account to Google Forms using Latenode?
To connect your Google Ads account to Google Forms on Latenode, follow these steps:
Can I automatically collect leads from Google Ads in Google Forms?
Yes, you can! Latenode allows real-time lead capture, instantly populating Google Forms with ad data. Qualify leads faster and personalize follow-ups with automation.
What types of tasks can I perform by integrating Google Ads with Google Forms?
Integrating Google Ads with Google Forms allows you to perform various tasks, including:
How can I track my Google Ads spend within Latenode workflows?
You can retrieve Google Ads metrics using Latenode's built-in blocks or JavaScript, enabling precise cost analysis and optimization directly within your automation flows.
Are there any limitations to the Google Ads and Google Forms integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: