Google Ads and Google Meet Integration

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Automatically trigger a Google Meet call with leads generated from Google Ads, qualifying them faster. Latenode's visual editor and affordable pricing make lead management easy, with enterprise scalability as your campaigns grow.

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Google Ads

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Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Google Meet

Create a New Scenario to Connect Google Ads and Google Meet

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Meet will be your first step. To do this, click "Choose an app," find Google Ads or Google Meet, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

Sign In

Run node once

Add the Google Meet Node

Next, click the plus (+) icon on the Google Ads node, select Google Meet from the list of available apps, and choose the action you need from the list of nodes within Google Meet.

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Authenticate Google Meet

Now, click the Google Meet node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Meet settings. Authentication allows you to use Google Meet through Latenode.

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Configure the Google Ads and Google Meet Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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Run node once

Set Up the Google Ads and Google Meet Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Google Meet, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google Meet integration works as expected. Depending on your setup, data should flow between Google Ads and Google Meet (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Google Meet

Google Ads + Google Meet + Slack: When a new lead is added to a Google Ads customer list, schedule a Google Meet and notify the sales team via a Slack channel with the meeting details.

Calendly + Google Ads + Google Meet: When an invitee creates a Calendly event, a Google Meet is scheduled. The event details are then added to a Google Ads customer list for retargeting campaigns.

Google Ads and Google Meet integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Google Meet

Automate Google Meet within Latenode workflows. Schedule meetings based on triggers, automatically generate invites after form submissions, or record & transcribe calls, saving time and ensuring consistent follow-up. Connect Meet to CRMs or project tools for streamlined task management. Simplify repetitive scheduling and meeting-related tasks.

See how Latenode works

FAQ Google Ads and Google Meet

How can I connect my Google Ads account to Google Meet using Latenode?

To connect your Google Ads account to Google Meet on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Google Meet accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically start a Google Meet after ad click?

Yes, you can! Latenode allows you to trigger Google Meet based on Google Ads events. This helps engage leads instantly, improving conversion rates with timely interaction.

What types of tasks can I perform by integrating Google Ads with Google Meet?

Integrating Google Ads with Google Meet allows you to perform various tasks, including:

  • Automatically scheduling a meeting after a lead clicks an ad.
  • Sending personalized meeting invites based on ad campaign data.
  • Triggering follow-up meetings after a specific time since the ad click.
  • Generating meeting reports based on ad performance metrics.
  • Notifying your sales team of qualified leads via instant meeting setup.

HowdoesLatenodeenhanceGoogleAdsautomationcapabilities?

Latenode's visual editor and code blocks extend Google Ads, allowing complex automation and custom logic for smarter, data-driven marketing workflows.

Are there any limitations to the Google Ads and Google Meet integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Meeting creation relies on the Google Meet API, which has usage limits.
  • Access to specific Google Ads metrics depends on API permissions.
  • Complex workflows may require JavaScript for advanced data manipulation.

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