How to connect Google Ads and Google Sheets
Create a New Scenario to Connect Google Ads and Google Sheets
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Sheets will be your first step. To do this, click "Choose an app," find Google Ads or Google Sheets, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Sheets Node
Next, click the plus (+) icon on the Google Ads node, select Google Sheets from the list of available apps, and choose the action you need from the list of nodes within Google Sheets.

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Authenticate Google Sheets
Now, click the Google Sheets node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Sheets settings. Authentication allows you to use Google Sheets through Latenode.
Configure the Google Ads and Google Sheets Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Google Sheets Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Google Sheets, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google Sheets integration works as expected. Depending on your setup, data should flow between Google Ads and Google Sheets (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Google Sheets
Google Ads + Google Sheets + Slack: Monitor Google Ads campaigns and send Slack notifications when the spend for a campaign exceeds a defined budget. The automation tracks campaign spend using the Google Ads 'Get Campaign' action, compares it to a budget defined in Google Sheets, and sends a Slack message using 'Send Public Channel Message' if the budget is exceeded.
Google Sheets + Google Analytics + Google Ads: Analyze Google Analytics report data stored in Google Sheets and update Google Ads bids accordingly. This flow uses 'New Updates (Instant)' in Google Sheets to trigger the workflow when the analytics data is updated, then runs a report in Google Analytics, and finally updates bids in Google Ads (simulated by using 'Search Campaigns').
Google Ads and Google Sheets integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Google Sheets
Use Google Sheets in Latenode to automate data entry, reporting, and analysis. Read/write data to spreadsheets as part of larger workflows triggered by events or schedules. Avoid manual updates by linking Sheets to other apps. Integrate data from any source via API and transform it into actionable insights.
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FAQ Google Ads and Google Sheets
How can I connect my Google Ads account to Google Sheets using Latenode?
To connect your Google Ads account to Google Sheets on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Google Sheets accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate report generation using Google Ads and Google Sheets integration?
Yes, you can! Latenode lets you schedule automated reports and customize them with JavaScript steps, saving time and providing deeper insights faster.
What types of tasks can I perform by integrating Google Ads with Google Sheets?
Integrating Google Ads with Google Sheets allows you to perform various tasks, including:
- Automatically backing up Google Ads campaign data to a spreadsheet.
- Creating custom dashboards with key metrics from Google Ads.
- Generating reports on ad performance based on spreadsheet data.
- Importing keyword lists from Google Sheets into Google Ads campaigns.
- Updating ad copy dynamically based on data in Google Sheets.
How can I automatically update my Google Ads keywords with Latenode?
You can use Latenode to automatically update keywords based on data in Google Sheets, ensuring your campaigns are always optimized using fresh data.
Are there any limitations to the Google Ads and Google Sheets integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data volumes may require optimized workflows for efficient processing.
- API rate limits from Google Ads and Google Sheets may affect workflow speed.
- Real-time updates are subject to the polling frequency of the workflow.