How to connect Google Ads and Google Vertex AI
Create a New Scenario to Connect Google Ads and Google Vertex AI
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Vertex AI will be your first step. To do this, click "Choose an app," find Google Ads or Google Vertex AI, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Vertex AI Node
Next, click the plus (+) icon on the Google Ads node, select Google Vertex AI from the list of available apps, and choose the action you need from the list of nodes within Google Vertex AI.

Google Ads
⚙
Google Vertex AI
Authenticate Google Vertex AI
Now, click the Google Vertex AI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Vertex AI settings. Authentication allows you to use Google Vertex AI through Latenode.
Configure the Google Ads and Google Vertex AI Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Google Vertex AI Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Google Vertex AI
Trigger on Webhook
⚙
Google Ads
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Google Ads, Google Vertex AI, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google Vertex AI integration works as expected. Depending on your setup, data should flow between Google Ads and Google Vertex AI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Google Vertex AI
Google Ads + Google Vertex AI + Google Sheets: Analyze Google Ads campaign performance data to identify trends using Vertex AI. Use AI to forecast future campaign results and store the analysis in a Google Sheets spreadsheet for tracking and reporting.
Google Ads + Google Vertex AI + Slack: When Vertex AI detects low-performing ads based on campaign data, automatically pause the ad campaigns and notify the marketing team via a Slack channel message to take further action.
Google Ads and Google Vertex AI integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
Related categories
About Google Vertex AI
Use Vertex AI in Latenode to build AI-powered automation. Quickly integrate machine learning models for tasks like sentiment analysis or image recognition. Automate data enrichment or content moderation workflows without complex coding. Latenode’s visual editor makes it easier to chain AI tasks and scale them reliably, paying only for the execution time of each flow.
Similar apps
Related categories
See how Latenode works
FAQ Google Ads and Google Vertex AI
How can I connect my Google Ads account to Google Vertex AI using Latenode?
To connect your Google Ads account to Google Vertex AI on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Google Vertex AI accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate keyword generation using AI and Google Ads?
Yes! Latenode lets you use Vertex AI to generate high-converting keywords and automatically add them to Google Ads campaigns, improving ad relevance and driving better results with zero code.
What types of tasks can I perform by integrating Google Ads with Google Vertex AI?
Integrating Google Ads with Google Vertex AI allows you to perform various tasks, including:
- Automatically generating ad copy variations using Vertex AI.
- Analyzing ad performance data with AI-powered insights.
- Optimizing bidding strategies based on AI predictions.
- Creating custom audiences using AI-driven segmentation.
- Automating keyword research based on search trends.
Can I trigger Google Ads campaign changes based on Vertex AI insights?
Yes, Latenode enables you to automatically adjust bids, pause ads, or update targeting within Google Ads based on real-time insights from Vertex AI models, maximizing your ROI.
Are there any limitations to the Google Ads and Google Vertex AI integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits for both Google Ads and Google Vertex AI apply.
- Complex AI models may require significant processing time.
- Initial setup requires familiarity with both platforms' APIs.