How to connect Google Ads and GoToWebinar
Create a New Scenario to Connect Google Ads and GoToWebinar
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or GoToWebinar will be your first step. To do this, click "Choose an app," find Google Ads or GoToWebinar, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the GoToWebinar Node
Next, click the plus (+) icon on the Google Ads node, select GoToWebinar from the list of available apps, and choose the action you need from the list of nodes within GoToWebinar.

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GoToWebinar
Authenticate GoToWebinar
Now, click the GoToWebinar node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your GoToWebinar settings. Authentication allows you to use GoToWebinar through Latenode.
Configure the Google Ads and GoToWebinar Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and GoToWebinar Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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GoToWebinar
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, GoToWebinar, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and GoToWebinar integration works as expected. Depending on your setup, data should flow between Google Ads and GoToWebinar (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and GoToWebinar
Google Ads + GoToWebinar + Google Sheets: Track ad spend vs. webinar signups by logging new GoToWebinar registrants and relevant Google Ads campaign data into Google Sheets for ROI analysis.
GoToWebinar + Google Ads + HubSpot: When a new attendee registers for a GoToWebinar webinar, add them to HubSpot as a new contact. Then, add the contact to a specific customer list in Google Ads for targeted advertising.
Google Ads and GoToWebinar integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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See how Latenode works
FAQ Google Ads and GoToWebinar
How can I connect my Google Ads account to GoToWebinar using Latenode?
To connect your Google Ads account to GoToWebinar on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and GoToWebinar accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically register webinar attendees from Google Ads leads?
Yes, you can! Latenode's visual builder makes it simple to connect Google Ads leads directly to GoToWebinar, automating registration and saving you valuable time. This ensures higher webinar attendance.
What types of tasks can I perform by integrating Google Ads with GoToWebinar?
Integrating Google Ads with GoToWebinar allows you to perform various tasks, including:
- Automatically registering new leads from Google Ads to GoToWebinar.
- Tracking ad spend for users attending webinars.
- Sending follow-up emails to webinar attendees based on ad source.
- Creating custom reports combining ad performance and webinar engagement.
- Updating Google Ads audience lists based on webinar attendance.
How do I use JavaScript with Google Ads in Latenode automations?
Latenode allows you to enhance Google Ads automations with JavaScript code for complex data transformations and custom logic—extending beyond simple no-code options.
Are there any limitations to the Google Ads and GoToWebinar integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on the APIs' update frequency.
- Extensive data transformation might require JavaScript coding.
- Complex workflows with large datasets may require optimization.