Google Ads and Gravity Forms Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Automatically create Google Ads leads from Gravity Forms submissions and ensure no leads are missed. Use Latenode's visual editor to qualify leads with custom logic and scale affordably by paying only for execution time.

Swap Apps

Google Ads

Gravity Forms

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Google Ads and Gravity Forms

Create a New Scenario to Connect Google Ads and Gravity Forms

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Gravity Forms will be your first step. To do this, click "Choose an app," find Google Ads or Gravity Forms, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

+
1

Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Google Ads

Node type

#1 Google Ads

/

Name

Untitled

Connection *

Select

Map

Connect Google Ads

Sign In

Run node once

Add the Gravity Forms Node

Next, click the plus (+) icon on the Google Ads node, select Gravity Forms from the list of available apps, and choose the action you need from the list of nodes within Gravity Forms.

1

Google Ads

+
2

Gravity Forms

Authenticate Gravity Forms

Now, click the Gravity Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gravity Forms settings. Authentication allows you to use Gravity Forms through Latenode.

1

Google Ads

+
2

Gravity Forms

Node type

#2 Gravity Forms

/

Name

Untitled

Connection *

Select

Map

Connect Gravity Forms

Sign In

Run node once

Configure the Google Ads and Gravity Forms Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Google Ads

+
2

Gravity Forms

Node type

#2 Gravity Forms

/

Name

Untitled

Connection *

Select

Map

Connect Gravity Forms

Gravity Forms Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Ads and Gravity Forms Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

6

AI Anthropic Claude 3

+
7

Gravity Forms

1

Trigger on Webhook

2

Google Ads

3

Iterator

+
4

Webhook response

Save and Activate the Scenario

After configuring Google Ads, Gravity Forms, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Gravity Forms integration works as expected. Depending on your setup, data should flow between Google Ads and Gravity Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Gravity Forms

Gravity Forms + Google Sheets + Google Ads: When a new form is submitted via Gravity Forms, the data is added to a Google Sheet for analysis, and the contact is added to a Google Ads customer list.

Gravity Forms + Google Ads + Slack: When a new Gravity Forms submission occurs, retrieve the entry details. Then, use Google Ads to search for related campaigns. Finally, post a message to a Slack channel notifying the sales team of the new lead.

Google Ads and Gravity Forms integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Gravity Forms

Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.

See how Latenode works

FAQ Google Ads and Gravity Forms

How can I connect my Google Ads account to Gravity Forms using Latenode?

To connect your Google Ads account to Gravity Forms on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Gravity Forms accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically pause Google Ads on new Gravity Forms submissions?

Yes, you can! Latenode's flexible logic allows you to trigger actions in Google Ads based on Gravity Forms entries, like pausing ads. Automate ad spend optimization with ease.

What types of tasks can I perform by integrating Google Ads with Gravity Forms?

Integrating Google Ads with Gravity Forms allows you to perform various tasks, including:

  • Create Google Ads leads from new Gravity Forms submissions.
  • Update Google Ads customer lists based on form entries.
  • Send personalized thank-you emails via Gravity Forms on ad click.
  • Pause Google Ads campaigns based on Gravity Forms data.
  • Track ad performance based on Gravity Forms conversion data.

Can I use JavaScript to manipulate data between Google Ads and Gravity Forms?

Yes! Latenode supports JavaScript code blocks, enabling powerful data transformations and custom logic between Google Ads and Gravity Forms.

Are there any limitations to the Google Ads and Gravity Forms integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Rate limits imposed by Google Ads and Gravity Forms still apply.
  • Initial setup requires authenticating both app accounts.

Try now