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How to connect Google Ads and Grist
Create a New Scenario to Connect Google Ads and Grist
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Grist will be your first step. To do this, click "Choose an app," find Google Ads or Grist, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Grist Node
Next, click the plus (+) icon on the Google Ads node, select Grist from the list of available apps, and choose the action you need from the list of nodes within Grist.
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Authenticate Grist
Now, click the Grist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Grist settings. Authentication allows you to use Grist through Latenode.
Configure the Google Ads and Grist Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Grist Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Grist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Grist integration works as expected. Depending on your setup, data should flow between Google Ads and Grist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Grist
Google Ads + Grist + Slack: When a Google Ads campaign's performance metrics (obtained via 'Search Campaigns') indicate a significant drop, the specific failing ad details are recorded in a Grist sheet ('Create Records'). Subsequently, a Slack message ('Send Public Channel Message') is sent to alert the team about the performance decline, referencing the newly created Grist record.
Grist + Google Ads + Google Analytics: When new records are created or updated in Grist ('Created or Updated Records (Instant)'), representing top-performing products, corresponding keywords are added to Google Ads ('Search Campaigns'). Google Analytics ('Run Report') is then used to track the performance of these new keywords.
Google Ads and Grist integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Grist
Use Grist in Latenode to build custom data dashboards and manage complex data sets within your automation workflows. Trigger flows based on Grist updates, or write data back to Grist after processing. Add custom logic with JavaScript and scale without per-step fees, creating powerful data-driven automations.
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FAQ Google Ads and Grist
How can I connect my Google Ads account to Grist using Latenode?
To connect your Google Ads account to Grist on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Grist accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead data transfer?
Yes, easily! Latenode's visual editor simplifies automated lead data transfer from Google Ads to Grist. Benefit from real-time insights and optimized campaign performance through seamless synchronization.
What types of tasks can I perform by integrating Google Ads with Grist?
Integrating Google Ads with Grist allows you to perform various tasks, including:
- Automatically creating new Grist records from new Google Ads leads.
- Updating Grist with Google Ads campaign performance data.
- Generating reports in Grist using Google Ads data.
- Tracking ad spend and ROI in Grist in real time.
- Alerting team members about critical Google Ads events via Grist.
How can I trigger workflows based on Google Ads campaign changes?
Use Latenode's real-time triggers to launch workflows when Google Ads campaigns are updated. Automate actions and ensure immediate responses to critical changes.
Are there any limitations to the Google Ads and Grist integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Rate limits imposed by the Google Ads API can affect high-volume data transfers.
- Grist column types must be compatible with Google Ads data types.
