Google Ads and Help Scout Integration

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Automatically create Help Scout tickets from qualified Google Ads leads. Latenode’s visual editor and flexible API integration make custom qualification and routing easy. Scale lead management affordably with pay-by-execution pricing.

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Google Ads

Help Scout

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Help Scout

Create a New Scenario to Connect Google Ads and Help Scout

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Help Scout will be your first step. To do this, click "Choose an app," find Google Ads or Help Scout, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Help Scout Node

Next, click the plus (+) icon on the Google Ads node, select Help Scout from the list of available apps, and choose the action you need from the list of nodes within Help Scout.

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Google Ads

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Help Scout

Authenticate Help Scout

Now, click the Help Scout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Help Scout settings. Authentication allows you to use Help Scout through Latenode.

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Google Ads

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Help Scout

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Connect Help Scout

Sign In

Run node once

Configure the Google Ads and Help Scout Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Help Scout Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Help Scout Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Help Scout, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Help Scout integration works as expected. Depending on your setup, data should flow between Google Ads and Help Scout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Help Scout

Google Ads + Help Scout + Slack: When a new conversation is created in Help Scout (triggered by a Google Ads campaign based on custom fields), a notification is sent to a Slack channel to alert support.

Help Scout + Google Ads + Google Sheets: When a conversation is created in Help Scout, triggered by a Google Ads campaign (identified via custom fields or tags), the conversation's resolution time is tracked in a Google Sheet.

Google Ads and Help Scout integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Help Scout

Automate Help Scout within Latenode to streamline support workflows. Automatically escalate urgent tickets, update customer profiles, and trigger proactive outreach based on support interactions. Centralize Help Scout data with other systems in visual workflows. Use AI and scripting for advanced routing or analysis.

See how Latenode works

FAQ Google Ads and Help Scout

How can I connect my Google Ads account to Help Scout using Latenode?

To connect your Google Ads account to Help Scout on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Help Scout accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Help Scout tickets from Google Ads leads?

Yes, you can! Latenode's visual editor makes it easy to trigger Help Scout ticket creation based on new leads in Google Ads, enabling faster follow-up and improved lead management.

What types of tasks can I perform by integrating Google Ads with Help Scout?

Integrating Google Ads with Help Scout allows you to perform various tasks, including:

  • Create Help Scout tickets for high-value Google Ads leads.
  • Update Help Scout tickets when Google Ads campaign budgets change.
  • Send thank you notes via Help Scout upon ad conversion.
  • Automatically tag Help Scout conversations related to specific ads.
  • Trigger personalized email sequences from Help Scout for new ad-driven customers.

Can I filter Google Ads data before sending it to Help Scout?

Yes, with Latenode, you can use powerful no-code filters or JavaScript functions to process data from Google Ads before it reaches Help Scout.

Are there any limitations to the Google Ads and Help Scout integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Ads prior to setting up the integration is not automatically synced.
  • Complex custom fields in Help Scout might require JavaScript for data transformation.
  • API rate limits of both Google Ads and Help Scout can affect the frequency of data syncing.

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