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How to connect Google Ads and HeyGen
Create a New Scenario to Connect Google Ads and HeyGen
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or HeyGen will be your first step. To do this, click "Choose an app," find Google Ads or HeyGen, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HeyGen Node
Next, click the plus (+) icon on the Google Ads node, select HeyGen from the list of available apps, and choose the action you need from the list of nodes within HeyGen.
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Authenticate HeyGen
Now, click the HeyGen node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HeyGen settings. Authentication allows you to use HeyGen through Latenode.
Configure the Google Ads and HeyGen Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and HeyGen Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, HeyGen, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and HeyGen integration works as expected. Depending on your setup, data should flow between Google Ads and HeyGen (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and HeyGen
Google Ads + Google Sheets + HeyGen: When a new Google Ads report is created, the data is added to a Google Sheet. Based on the data in the sheet, HeyGen generates a video from a template.
Zapier + HeyGen + Google Ads: When Zapier sends data, HeyGen generates a video from a template. This video is then used in a Google Ads campaign.
Google Ads and HeyGen integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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See how Latenode works
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FAQ Google Ads and HeyGen
How can I connect my Google Ads account to HeyGen using Latenode?
To connect your Google Ads account to HeyGen on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and HeyGen accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate personalized video ad creation based on Google Ads data?
Yes, you can! Latenode's AI and no-code blocks allow seamless automation. Generate targeted HeyGen videos using Google Ads campaign performance data, increasing engagement and conversions.
What types of tasks can I perform by integrating Google Ads with HeyGen?
Integrating Google Ads with HeyGen allows you to perform various tasks, including:
- Automatically creating personalized video ads based on keyword performance.
- Updating video ad content dynamically based on A/B test results.
- Triggering HeyGen video generation when a Google Ads campaign launches.
- Sending lead data from Google Ads to personalize HeyGen welcome videos.
- Creating video reports summarizing Google Ads campaign metrics.
How do I track Google Ads spend directly within my HeyGen videos?
Use Latenode to pull Google Ads spend data into HeyGen. Overlay current cost metrics onto video reports for real-time performance visibility.
Are there any limitations to the Google Ads and HeyGen integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex video editing within HeyGen is still done natively.
- Real-time data updates depend on Google Ads API rate limits.
- Highly customized data transformations may require JavaScript coding.
