How to connect Google Ads and HighLevel
Create a New Scenario to Connect Google Ads and HighLevel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or HighLevel will be your first step. To do this, click "Choose an app," find Google Ads or HighLevel, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HighLevel Node
Next, click the plus (+) icon on the Google Ads node, select HighLevel from the list of available apps, and choose the action you need from the list of nodes within HighLevel.

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Authenticate HighLevel
Now, click the HighLevel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HighLevel settings. Authentication allows you to use HighLevel through Latenode.
Configure the Google Ads and HighLevel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and HighLevel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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HighLevel
Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, HighLevel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and HighLevel integration works as expected. Depending on your setup, data should flow between Google Ads and HighLevel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and HighLevel
Google Ads + HighLevel + Google Sheets: Track Google Ads spend and new leads captured in HighLevel. Update a Google Sheet with campaign performance data, including lead conversion metrics, for reporting and analysis.
HighLevel + Google Ads + Slack: When a new opportunity is created in HighLevel, find the contact associated with that opportunity. Then, add that contact to a specific customer list in Google Ads and notify the sales team in Slack.
Google Ads and HighLevel integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About HighLevel
Use HighLevel with Latenode to automate marketing and sales tasks. Sync leads, trigger follow-ups, and manage campaigns within visual workflows. Connect HighLevel to other apps, enrich data with AI, and scale operations without complex coding. Latenode offers flexible automation at a predictable cost.
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See how Latenode works
FAQ Google Ads and HighLevel
How can I connect my Google Ads account to HighLevel using Latenode?
To connect your Google Ads account to HighLevel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and HighLevel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead follow-up from Google Ads in HighLevel?
Yes, easily! Latenode's visual editor automates lead capture and instant follow-up. Improve response times and nurture leads efficiently, converting more ad spend into sales.
What types of tasks can I perform by integrating Google Ads with HighLevel?
Integrating Google Ads with HighLevel allows you to perform various tasks, including:
- Automatically creating HighLevel contacts from new Google Ads leads.
- Adding Google Ads conversion data to HighLevel for reporting.
- Triggering HighLevel marketing campaigns based on Google Ads performance.
- Updating Google Ads keywords based on HighLevel sales data.
- Sending SMS/email via HighLevel upon a Google Ads lead form submission.
How can I track my Google Ads spend within HighLevel?
Use Latenode to pull Google Ads spend data into HighLevel, creating custom dashboards for complete marketing ROI visibility.
Are there any limitations to the Google Ads and HighLevel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync might require custom configuration.
- Complex Google Ads campaign structures may need advanced workflow design.
- Rate limits imposed by Google Ads and HighLevel APIs apply.