How to connect Google Ads and HubSpot
Create a New Scenario to Connect Google Ads and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or HubSpot will be your first step. To do this, click "Choose an app," find Google Ads or HubSpot, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Google Ads node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Google Ads and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and HubSpot integration works as expected. Depending on your setup, data should flow between Google Ads and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and HubSpot
Google Ads + HubSpot + Slack: When a new contact is created in HubSpot, triggered by a Google Ads campaign, send a welcome message to the new contact via Slack.
HubSpot + Google Ads + Salesforce: When a new contact is created in HubSpot, add that contact to a specific campaign in Salesforce. This action is triggered if the HubSpot contact meets criteria related to a Google Ads campaign (e.g., clicked on a specific ad).
Google Ads and HubSpot integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Google Ads and HubSpot
How can I connect my Google Ads account to HubSpot using Latenode?
To connect your Google Ads account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update HubSpot contacts from Google Ads leads?
Yes, you can! Latenode simplifies this process, enabling real-time contact updates in HubSpot whenever a new lead is generated in Google Ads, improving sales and marketing alignment.
What types of tasks can I perform by integrating Google Ads with HubSpot?
Integrating Google Ads with HubSpot allows you to perform various tasks, including:
- Create new HubSpot contacts from Google Ads lead form submissions.
- Update HubSpot contact properties based on Google Ads campaign performance.
- Trigger HubSpot workflows when a Google Ads lead reaches a specific stage.
- Segment HubSpot contacts based on Google Ads ad click behavior.
- Report Google Ads ROI within HubSpot using custom reports.
HowsecureisGoogleAdsandHubSpotdatawhenusingLatenodeforintegrations?
Latenode uses secure authentication and encryption methods to protect your Google Ads and HubSpot data during integration and workflow execution.
Are there any limitations to the Google Ads and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration between Google Ads and HubSpot might require custom scripting.
- Complex data transformations may need JavaScript code blocks within Latenode.
- Rate limits of the Google Ads and HubSpot APIs may affect high-volume data processing.