How to connect Google Ads and Insightly
Create a New Scenario to Connect Google Ads and Insightly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Insightly will be your first step. To do this, click "Choose an app," find Google Ads or Insightly, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Insightly Node
Next, click the plus (+) icon on the Google Ads node, select Insightly from the list of available apps, and choose the action you need from the list of nodes within Insightly.

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Insightly

Authenticate Insightly
Now, click the Insightly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Insightly settings. Authentication allows you to use Insightly through Latenode.
Configure the Google Ads and Insightly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Insightly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Insightly
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Insightly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Insightly integration works as expected. Depending on your setup, data should flow between Google Ads and Insightly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Insightly
Google Ads + Insightly + Slack: When a new lead is captured via Google Ads, a new contact is created in Insightly, and a notification is sent to the sales team via Slack.
Insightly + Mailchimp + Google Ads: When a new contact is created in Insightly, they are added to a specific Mailchimp list and then added to a Google Ads customer list for targeted advertising.
Google Ads and Insightly integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Insightly
Sync Insightly CRM with other apps inside Latenode to automate sales processes. Update records, trigger follow-ups, or create tasks based on new leads or deals. Latenode offers flexible logic, custom JavaScript, and direct data transfer between Insightly and other services, improving your sales workflow without code.
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See how Latenode works
FAQ Google Ads and Insightly
How can I connect my Google Ads account to Insightly using Latenode?
To connect your Google Ads account to Insightly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Insightly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Insightly leads from Google Ads conversions?
Yes, you can! Latenode enables this with a simple workflow. Benefit from instant lead capture, ensuring no potential customer is missed. Scale effortlessly with our platform.
What types of tasks can I perform by integrating Google Ads with Insightly?
Integrating Google Ads with Insightly allows you to perform various tasks, including:
- Create new Insightly contacts from Google Ads lead form submissions.
- Update Insightly opportunities based on Google Ads campaign performance.
- Trigger email sequences in Insightly for high-performing Google Ads keywords.
- Log Google Ads spend against Insightly opportunities for ROI tracking.
- Sync Google Ads audience data with Insightly contact lists for remarketing.
How do I handle errors when sending data from Google Ads to Insightly?
Latenode offers robust error handling with detailed logs and automated retry mechanisms, ensuring data reliability. Fix errors faster.
Are there any limitations to the Google Ads and Insightly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits of Google Ads and Insightly may affect large-scale data transfers.
- Custom field mappings require careful setup to ensure data accuracy.
- Historical data migration might require additional scripting or data transformation.