How to connect Google Ads and Instagram for Business
Create a New Scenario to Connect Google Ads and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Instagram for Business will be your first step. To do this, click "Choose an app," find Google Ads or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Google Ads node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Google Ads and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Instagram for Business integration works as expected. Depending on your setup, data should flow between Google Ads and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Instagram for Business
Google Ads + Instagram for Business: When a new media is posted on Instagram for Business, it automatically creates a new photo post on Instagram for Business.
Shopify + Google Ads + Instagram for Business: When a new product is created in Shopify, it triggers the creation of a customer list in Google Ads and creates a photo post on Instagram for Business to promote the product.
Google Ads and Instagram for Business integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Google Ads and Instagram for Business
How can I connect my Google Ads account to Instagram for Business using Latenode?
To connect your Google Ads account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Instagram ads from high-performing Google Ads?
Yes, you can! Latenode's visual editor simplifies this. Automatically sync top-performing Google Ads to Instagram, saving time and ensuring consistent messaging across platforms.
What types of tasks can I perform by integrating Google Ads with Instagram for Business?
Integrating Google Ads with Instagram for Business allows you to perform various tasks, including:
- Syncing audience data between Google Ads and Instagram Custom Audiences.
- Automating lead capture from Google Ads to Instagram Direct Messages.
- Creating scheduled Instagram posts based on Google Ads campaign performance.
- Generating visual content for Instagram ads using AI based on ad copy.
- Tracking ROI across platforms by consolidating data into a single dashboard.
How does Latenode handle Google Ads budget adjustments?
Latenode lets you automate Google Ads budget adjustments based on Instagram engagement, using custom logic and JavaScript functions.
Are there any limitations to the Google Ads and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on the APIs of both Google Ads and Instagram.
- Advanced customization may require some JavaScript knowledge.
- Reporting features are subject to API limitations of both platforms.