How to connect Google Ads and Instantly
Create a New Scenario to Connect Google Ads and Instantly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Instantly will be your first step. To do this, click "Choose an app," find Google Ads or Instantly, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Google Ads node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

Google Ads
⚙
Instantly
Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Google Ads and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Instantly
Trigger on Webhook
⚙
Google Ads
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Google Ads, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Instantly integration works as expected. Depending on your setup, data should flow between Google Ads and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Instantly
Instantly + Google Ads + Google Sheets: When a new lead is created in Instantly, triggered by a Google Ads campaign, the lead information is added to a Google Sheets spreadsheet for performance tracking and analysis.
Google Ads + Instantly + Slack: When a new lead is generated from a Google Ads campaign and added to Instantly, a Slack message is sent to a designated channel to notify the team about the new lead.
Google Ads and Instantly integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
Related categories
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
Similar apps
Related categories
See how Latenode works
FAQ Google Ads and Instantly
How can I connect my Google Ads account to Instantly using Latenode?
To connect your Google Ads account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead nurturing based on Google Ads conversions?
Yes, you can! Latenode allows for advanced lead nurturing workflows, triggering personalized Instantly sequences based on Google Ads conversion events, boosting engagement and ROI.
What types of tasks can I perform by integrating Google Ads with Instantly?
Integrating Google Ads with Instantly allows you to perform various tasks, including:
- Automatically adding high-intent leads from Google Ads to Instantly campaigns.
- Pausing Google Ads campaigns based on Instantly campaign performance.
- Creating personalized email sequences based on Google Ads keyword triggers.
- Updating lead information in Instantly from Google Ads conversion data.
- Tracking ad spend against lead conversion rates in Instantly campaigns.
Can I use JavaScript code to transform data between Google Ads and Instantly?
Yes! Latenode allows you to use JavaScript to manipulate data, adding custom logic and transformations between Google Ads and Instantly.
Are there any limitations to the Google Ads and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync is limited to what's available via the respective APIs.
- Complex custom reporting may require JavaScript coding for advanced data manipulation.
- Real-time data transfer depends on the API rate limits of Google Ads and Instantly.