How to connect Google Ads and Klaviyo
Create a New Scenario to Connect Google Ads and Klaviyo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Klaviyo will be your first step. To do this, click "Choose an app," find Google Ads or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Klaviyo Node
Next, click the plus (+) icon on the Google Ads node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.

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Klaviyo

Authenticate Klaviyo
Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.
Configure the Google Ads and Klaviyo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Klaviyo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Klaviyo
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Klaviyo integration works as expected. Depending on your setup, data should flow between Google Ads and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Klaviyo
Google Ads + Klaviyo + Google Sheets: Track ad spend from Google Ads, retrieve customer email engagement metrics from Klaviyo, and consolidate the data into a Google Sheet for campaign optimization analysis.
Klaviyo + Google Ads + Facebook Conversions: Triggered by a new profile being added to a Klaviyo list, this automation creates a new customer list in Google Ads and then sends an event to Facebook Conversions to build lookalike audiences based on highly engaged email subscribers.
Google Ads and Klaviyo integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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See how Latenode works
FAQ Google Ads and Klaviyo
How can I connect my Google Ads account to Klaviyo using Latenode?
To connect your Google Ads account to Klaviyo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Klaviyo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I pause Google Ads when leads convert in Klaviyo?
Yes! Latenode lets you automate ad pausing based on Klaviyo conversions, optimizing ad spend and improving ROI. Use our visual editor and custom logic for advanced control.
What types of tasks can I perform by integrating Google Ads with Klaviyo?
Integrating Google Ads with Klaviyo allows you to perform various tasks, including:
- Automatically adding new Google Ads leads to Klaviyo email lists.
- Triggering personalized Klaviyo email sequences from Google Ads conversions.
- Updating customer data in Klaviyo based on Google Ads campaign performance.
- Pausing low-performing Google Ads campaigns based on Klaviyo engagement.
- Creating custom reports combining Google Ads and Klaviyo data.
How can I track ad spend against email marketing ROI inside Latenode?
Latenode allows you to build custom dashboards combining Google Ads spend with Klaviyo revenue, providing a unified view of marketing performance.
Are there any limitations to the Google Ads and Klaviyo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Ads might require custom handling.
- Complex Klaviyo segments may need simplified criteria for optimal syncing.
- Large-scale data transfers can be subject to Google Ads API rate limits.