How to connect Google Ads and Kommo
Create a New Scenario to Connect Google Ads and Kommo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Kommo will be your first step. To do this, click "Choose an app," find Google Ads or Kommo, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Kommo Node
Next, click the plus (+) icon on the Google Ads node, select Kommo from the list of available apps, and choose the action you need from the list of nodes within Kommo.

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Authenticate Kommo
Now, click the Kommo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Kommo settings. Authentication allows you to use Kommo through Latenode.
Configure the Google Ads and Kommo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Kommo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Kommo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Kommo integration works as expected. Depending on your setup, data should flow between Google Ads and Kommo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Kommo
Google Ads + Kommo + Slack: When a new lead is generated in Google Ads, a corresponding lead is created in Kommo. Then, a notification is sent to a Slack channel to alert the team.
Kommo + Google Ads + Google Sheets: When a lead's status is updated in Kommo, the corresponding Google Ads campaign spend and other relevant data are retrieved, and a new row is added to a Google Sheets spreadsheet for tracking ROI.
Google Ads and Kommo integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Kommo
Integrate Kommo with Latenode to automate sales processes. Trigger actions in other apps when deals change status, or create Kommo leads from form submissions. Build custom workflows with no-code tools or JavaScript, scaling your sales automation without complex coding. Use Latenode's visual editor to connect Kommo to your entire tech stack.
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See how Latenode works
FAQ Google Ads and Kommo
How can I connect my Google Ads account to Kommo using Latenode?
To connect your Google Ads account to Kommo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Kommo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Kommo leads from Google Ads conversions?
Yes, you can! Latenode allows automated lead creation using real-time Google Ads data. Benefit from instant lead capture & targeted Kommo follow-ups, maximizing ad ROI.
What types of tasks can I perform by integrating Google Ads with Kommo?
Integrating Google Ads with Kommo allows you to perform various tasks, including:
- Create new Kommo contacts from Google Ads lead form submissions.
- Update Kommo deal stages based on Google Ads campaign performance.
- Send Kommo notifications when Google Ads budget thresholds are met.
- Pause Google Ads campaigns based on Kommo sales data triggers.
- Generate custom reports combining Google Ads and Kommo metrics.
What Google Ads metrics can I access within Latenode workflows?
You can access impressions, clicks, cost, conversions, and other key Google Ads metrics for detailed analysis and automated decision-making within Latenode.
Are there any limitations to the Google Ads and Kommo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration might require custom scripting for large datasets.
- Some advanced Google Ads features might need direct API calls.
- Complex Kommo custom fields may need manual mapping initially.