How to connect Google Ads and Landbot.io
Create a New Scenario to Connect Google Ads and Landbot.io
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Landbot.io will be your first step. To do this, click "Choose an app," find Google Ads or Landbot.io, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Landbot.io Node
Next, click the plus (+) icon on the Google Ads node, select Landbot.io from the list of available apps, and choose the action you need from the list of nodes within Landbot.io.

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Authenticate Landbot.io
Now, click the Landbot.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Landbot.io settings. Authentication allows you to use Landbot.io through Latenode.
Configure the Google Ads and Landbot.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Landbot.io Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Landbot.io
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Landbot.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Landbot.io integration works as expected. Depending on your setup, data should flow between Google Ads and Landbot.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Landbot.io
Landbot.io + Google Sheets + Google Ads: When a Landbot event is triggered (e.g., a user submits their information), the data is added to a Google Sheet. This new row triggers an update to a Google Ads customer list for retargeting or lookalike audience creation.
Landbot.io + Google Ads + Slack: When a user qualifies as a lead within Landbot (based on clicking a Google Ads campaign), the workflow triggers a notification to a specified Slack channel. This allows the sales team to promptly engage with potential customers.
Google Ads and Landbot.io integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Landbot.io
Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.
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See how Latenode works
FAQ Google Ads and Landbot.io
How can I connect my Google Ads account to Landbot.io using Latenode?
To connect your Google Ads account to Landbot.io on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Landbot.io accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Landbot.io based on Google Ads conversions?
Yes, you can! Latenode allows real-time data synchronization. Automatically update lead status or trigger personalized follow-ups, boosting engagement and conversion rates with no code.
What types of tasks can I perform by integrating Google Ads with Landbot.io?
Integrating Google Ads with Landbot.io allows you to perform various tasks, including:
- Send Google Ads lead data directly to a Landbot.io chatbot.
- Personalize chatbot flows based on Google Ads campaign data.
- Update Google Ads audiences based on Landbot.io conversation outcomes.
- Trigger Google Ads retargeting campaigns from Landbot.io chatbot events.
- Track Google Ads campaign performance within Landbot.io dashboards.
How do I handle Google Ads API changes within my Latenode workflows?
Latenode's flexible architecture allows you to quickly adapt to API changes with visual tools or custom JavaScript, minimizing workflow disruptions and maintaining data flow.
Are there any limitations to the Google Ads and Landbot.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Advanced custom audience creation may require JavaScript knowledge.
- Real-time data synchronization is subject to Google Ads and Landbot.io API limits.
- Complex workflow logic may require testing to ensure optimal performance.