How to connect Google Ads and Lark
Create a New Scenario to Connect Google Ads and Lark
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Lark will be your first step. To do this, click "Choose an app," find Google Ads or Lark, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Lark Node
Next, click the plus (+) icon on the Google Ads node, select Lark from the list of available apps, and choose the action you need from the list of nodes within Lark.

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Authenticate Lark
Now, click the Lark node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Lark settings. Authentication allows you to use Lark through Latenode.
Configure the Google Ads and Lark Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Lark Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Lark
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Lark, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Lark integration works as expected. Depending on your setup, data should flow between Google Ads and Lark (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Lark
Google Ads + Google Sheets + Lark: This automation tracks ad spend and performance. It retrieves campaign data from Google Ads, adds it to a Google Sheet, and then sends a daily summary to a Lark group chat.
Google Ads + Lark + Slack: When a new lead is registered, this automation sends a notification to a specified Slack channel. Additionally, it creates a task in Lark to ensure immediate follow-up by the sales team.
Google Ads and Lark integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Lark
Use Lark within Latenode to centralize team comms & automate notifications based on workflow triggers. Aggregate messages, streamline approvals, and post updates to specific channels. Benefit from Latenode's visual editor and logic tools for advanced routing that keeps everyone informed and aligned.
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See how Latenode works
FAQ Google Ads and Lark
How can I connect my Google Ads account to Lark using Latenode?
To connect your Google Ads account to Lark on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Lark accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Lark notifications for new Google Ads leads?
Yes, easily! Latenode allows real-time alerts in Lark for every new Google Ads lead. Build custom filters using code or AI to ensure only relevant leads trigger notifications.
What types of tasks can I perform by integrating Google Ads with Lark?
Integrating Google Ads with Lark allows you to perform various tasks, including:
- Receive instant Lark alerts for high-value Google Ads conversions.
- Automatically send personalized Lark messages to new Google Ads leads.
- Update a Lark spreadsheet with Google Ads campaign performance data.
- Share Google Ads performance reports with your team in Lark channels.
- Trigger Lark calendar events based on Google Ads campaign milestones.
What Google Ads metrics can I access through Latenode’s integration?
You can access a wide range of Google Ads metrics, including clicks, impressions, conversions, cost, and much more, all within Latenode's visual editor.
Are there any limitations to the Google Ads and Lark integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the Google Ads API polling frequency.
- Complex data transformations might require JavaScript knowledge.
- Lark message formatting is limited to what the Lark API supports.