How to connect Google Ads and Lemlist
Create a New Scenario to Connect Google Ads and Lemlist
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Lemlist will be your first step. To do this, click "Choose an app," find Google Ads or Lemlist, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Lemlist Node
Next, click the plus (+) icon on the Google Ads node, select Lemlist from the list of available apps, and choose the action you need from the list of nodes within Lemlist.

Google Ads
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Lemlist

Authenticate Lemlist
Now, click the Lemlist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Lemlist settings. Authentication allows you to use Lemlist through Latenode.
Configure the Google Ads and Lemlist Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Lemlist Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Lemlist
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Lemlist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Lemlist integration works as expected. Depending on your setup, data should flow between Google Ads and Lemlist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Lemlist
Google Ads + Google Sheets + Lemlist: Track Google Ads campaign performance by fetching campaign data and automatically logging it in a Google Sheet. Then, use the data to update lead outreach sequences in Lemlist based on performance metrics.
Lemlist + Google Ads + Salesforce: When a lead is marked as interested in Lemlist, trigger retargeting ads in Google Ads and create a corresponding contact in Salesforce to follow up on the lead.
Google Ads and Lemlist integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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See how Latenode works
FAQ Google Ads and Lemlist
How can I connect my Google Ads account to Lemlist using Latenode?
To connect your Google Ads account to Lemlist on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Lemlist accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I pause Lemlist campaigns based on Google Ads spend?
Yes, you can! Latenode lets you automatically pause Lemlist campaigns when Google Ads spend reaches a threshold, preventing overspending and optimizing budget with real-time data.
What types of tasks can I perform by integrating Google Ads with Lemlist?
Integrating Google Ads with Lemlist allows you to perform various tasks, including:
- Adding leads from Google Ads to Lemlist sequences automatically.
- Updating Lemlist contacts with data from Google Ads campaigns.
- Triggering Lemlist campaigns based on Google Ads conversions.
- Pausing Lemlist sequences if Google Ads budget is exceeded.
- Syncing custom audience lists between Google Ads and Lemlist.
Can I use JavaScript with the Google Ads integration?
Yes! Latenode's JavaScript blocks allow you to extend Google Ads, perform data transformations, and customize complex workflows to your needs.
Are there any limitations to the Google Ads and Lemlist integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data sync might take time depending on the dataset size.
- Complex logic requires JavaScript knowledge for full customization.
- Google Ads API rate limits may affect high-volume data processing.