How to connect Google Ads and LinkedIn
Create a New Scenario to Connect Google Ads and LinkedIn
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or LinkedIn will be your first step. To do this, click "Choose an app," find Google Ads or LinkedIn, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the LinkedIn Node
Next, click the plus (+) icon on the Google Ads node, select LinkedIn from the list of available apps, and choose the action you need from the list of nodes within LinkedIn.

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Authenticate LinkedIn
Now, click the LinkedIn node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LinkedIn settings. Authentication allows you to use LinkedIn through Latenode.
Configure the Google Ads and LinkedIn Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and LinkedIn Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, LinkedIn, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and LinkedIn integration works as expected. Depending on your setup, data should flow between Google Ads and LinkedIn (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and LinkedIn
Google Ads + LinkedIn + Slack: When a lead interacts with a Google Ads campaign, fetch their LinkedIn profile data and send a notification to a designated Slack channel with the lead's profile information.
LinkedIn + Google Ads + HubSpot: When a new contact is created in HubSpot, find their LinkedIn profile data and add them to a Google Ads retargeting list.
Google Ads and LinkedIn integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About LinkedIn
Automate LinkedIn tasks in Latenode to streamline lead generation or social selling. Extract profile data, post updates, or send invites based on triggers from other apps. Chain actions visually, add custom logic, and scale outreach without complex code, paying only for the execution time that you use.
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See how Latenode works
FAQ Google Ads and LinkedIn
How can I connect my Google Ads account to LinkedIn using Latenode?
To connect your Google Ads account to LinkedIn on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and LinkedIn accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update LinkedIn Lead Gen Forms based on Google Ads conversions?
Yes, you can! Latenode lets you sync Google Ads conversions to LinkedIn for better lead nurturing. Track ad spend against qualified leads, with custom logic and JavaScript blocks.
What types of tasks can I perform by integrating Google Ads with LinkedIn?
Integrating Google Ads with LinkedIn allows you to perform various tasks, including:
- Automatically post Google Ads campaign updates to LinkedIn.
- Create personalized LinkedIn connection requests based on Google Ads targeting.
- Enrich Google Ads leads with LinkedIn profile data.
- Trigger Google Ads bid adjustments based on LinkedIn engagement.
- Send personalized LinkedIn messages to Google Ads conversion leads.
What kind of Google Ads data can Latenode access securely?
Latenode can access campaign performance, ad spend, keywords, and conversion data securely. Use this for customized reports and automated actions.
Are there any limitations to the Google Ads and LinkedIn integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs' update frequency.
- Complex workflows may require JavaScript coding for advanced customization.
- Integration features are subject to Google Ads and LinkedIn API changes.