Google Ads and Livestorm Integration

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Automatically register Livestorm webinar attendees from Google Ads leads and use Latenode's visual editor to qualify leads with custom JavaScript logic or enrich them with AI, all at a lower execution cost.

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Google Ads

Livestorm

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Livestorm

Create a New Scenario to Connect Google Ads and Livestorm

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Livestorm will be your first step. To do this, click "Choose an app," find Google Ads or Livestorm, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

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Run node once

Add the Livestorm Node

Next, click the plus (+) icon on the Google Ads node, select Livestorm from the list of available apps, and choose the action you need from the list of nodes within Livestorm.

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Livestorm

Authenticate Livestorm

Now, click the Livestorm node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Livestorm settings. Authentication allows you to use Livestorm through Latenode.

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Configure the Google Ads and Livestorm Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Livestorm Oauth 2.0

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The action ID

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Run node once

Set Up the Google Ads and Livestorm Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Livestorm, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Google Ads and Livestorm integration works as expected. Depending on your setup, data should flow between Google Ads and Livestorm (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Livestorm

Google Ads + Livestorm + Slack: When a Google Ads campaign leads to a new registration for a Livestorm webinar, a notification is sent to a designated Slack channel informing the marketing team of the successful conversion.

Livestorm + HubSpot + Google Ads: When a registrant attends a Livestorm webinar, their contact information is added or updated in HubSpot. Subsequently, these contacts are added to a Google Ads customer list for targeted advertising campaigns.

Google Ads and Livestorm integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Livestorm

Use Livestorm in Latenode to automate webinar tasks. Register attendees, send follow-up emails, and track engagement automatically. Integrate Livestorm data with your CRM and marketing tools for a seamless workflow. Latenode's visual editor simplifies the process, replacing manual work with a scalable, no-code solution.

See how Latenode works

FAQ Google Ads and Livestorm

How can I connect my Google Ads account to Livestorm using Latenode?

To connect your Google Ads account to Livestorm on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Livestorm accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically register leads from Google Ads to Livestorm?

Yes, you can! Latenode allows seamless lead capture from Google Ads into Livestorm for webinars, enhancing engagement and qualification automatically.

What types of tasks can I perform by integrating Google Ads with Livestorm?

Integrating Google Ads with Livestorm allows you to perform various tasks, including:

  • Automatically registering Google Ads leads for Livestorm webinars.
  • Tracking webinar attendance and updating lead information in Google Ads.
  • Triggering personalized email sequences in Livestorm based on Google Ads clicks.
  • Creating custom audiences in Google Ads based on Livestorm webinar engagement.
  • Analyzing Google Ads campaign performance based on Livestorm event conversions.

HowdoItrackGoogleAdspendwithinLatenodeusingtheLivestormintegration?

Latenode lets you use JavaScript to fetch Google Ads spend data and correlate it with Livestorm registrations, providing ROI insights.

Are there any limitations to the Google Ads and Livestorm integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data synchronization from Google Ads may require custom scripting.
  • Complex audience segmentation in Livestorm based on Google Ads data may need advanced logic.
  • Real-time data updates depend on the API request limits of both Google Ads and Livestorm.

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