How to connect Google Ads and Loyverse
Create a New Scenario to Connect Google Ads and Loyverse
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Loyverse will be your first step. To do this, click "Choose an app," find Google Ads or Loyverse, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Loyverse Node
Next, click the plus (+) icon on the Google Ads node, select Loyverse from the list of available apps, and choose the action you need from the list of nodes within Loyverse.

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Loyverse

Authenticate Loyverse
Now, click the Loyverse node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Loyverse settings. Authentication allows you to use Loyverse through Latenode.
Configure the Google Ads and Loyverse Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Loyverse Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Loyverse
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Loyverse, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Loyverse integration works as expected. Depending on your setup, data should flow between Google Ads and Loyverse (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Loyverse
Google Ads + Loyverse + Slack: When a Google Ads campaign generates a sale recorded in Loyverse, a notification is sent to a designated Slack channel to alert the marketing team of the successful conversion.
Loyverse + Mailchimp + Google Ads: When a new customer is added or updated in Loyverse, they are added to a specific list in Mailchimp. This addition then triggers a targeted Google Ads campaign aimed at that new customer segment.
Google Ads and Loyverse integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Loyverse
Sync Loyverse sales data to your accounting or marketing tools using Latenode. Automate inventory updates based on Loyverse transactions. Trigger custom workflows for customer loyalty programs. Latenode lets you connect Loyverse data to any app without code, adding powerful automation to your POS system.
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See how Latenode works
FAQ Google Ads and Loyverse
How can I connect my Google Ads account to Loyverse using Latenode?
To connect your Google Ads account to Loyverse on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Loyverse accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI based on Loyverse sales?
Yes, you can! Latenode lets you connect Google Ads spend data with Loyverse sales data, calculating ROI in real-time and optimizing campaigns for better performance.
What types of tasks can I perform by integrating Google Ads with Loyverse?
Integrating Google Ads with Loyverse allows you to perform various tasks, including:
- Automatically pausing Google Ads campaigns when Loyverse inventory is low.
- Creating targeted Google Ads audiences based on Loyverse customer purchase history.
- Sending personalized Google Ads promotions to Loyverse customers.
- Updating Google Ads conversion data with Loyverse sales information.
- Generating reports combining Google Ads and Loyverse data for analysis.
What Google Ads data can I access within my Latenode workflows?
You can access campaign performance, ad group stats, keywords, and conversion data directly within Latenode workflows.
Are there any limitations to the Google Ads and Loyverse integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take some time depending on data volume.
- Advanced custom reporting requires some familiarity with data mapping.
- Integration relies on the availability of Google Ads and Loyverse APIs.