Google Ads and Magento Integration

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Automatically track Google Ads conversions as Magento orders are fulfilled. Latenode’s visual editor and affordable execution pricing makes attribution easier than ever, letting you optimize ad spend based on real sales data.

Google Ads + Magento integration

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Google Ads

Magento

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Magento

Create a New Scenario to Connect Google Ads and Magento

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Magento will be your first step. To do this, click "Choose an app," find Google Ads or Magento, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

Sign In

Run node once

Add the Magento Node

Next, click the plus (+) icon on the Google Ads node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

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Authenticate Magento

Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.

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Connect Magento

Sign In

Run node once

Configure the Google Ads and Magento Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Magento Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Magento Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Magento integration works as expected. Depending on your setup, data should flow between Google Ads and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Magento

Magento + Google Ads + Slack: When a new order is placed in Magento, search for the relevant Google Ads campaign. If found, send a notification to a designated Slack channel about the sale attributed to that campaign.

Magento + Google Ads + Google Sheets: When a new order is placed in Magento, the flow searches for the associated Google Ads campaign and adds the order details and campaign information to a Google Sheet for tracking successful campaigns.

Google Ads and Magento integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

See how Latenode works

FAQ Google Ads and Magento

How can I connect my Google Ads account to Magento using Latenode?

To connect your Google Ads account to Magento on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Magento accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Google Ads conversions in Magento?

Yes, you can! Latenode automates conversion tracking from Google Ads to Magento, providing real-time insights into ad performance and ROI, with advanced customization via JavaScript.

What types of tasks can I perform by integrating Google Ads with Magento?

Integrating Google Ads with Magento allows you to perform various tasks, including:

  • Automatically updating Magento product inventory based on Google Ads campaign performance.
  • Creating targeted Google Ads campaigns based on Magento customer purchase history.
  • Syncing customer data between Google Ads and Magento for personalized advertising.
  • Pausing Google Ads for out-of-stock items pulled directly from Magento inventory.
  • Generating custom reports combining Google Ads spend and Magento revenue data.

Can I use AI to optimize Google Ads campaigns in Latenode?

Yes! Latenode lets you use AI to analyze data and automatically adjust bids, keywords, and ad copy based on Magento sales data.

Are there any limitations to the Google Ads and Magento integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial setup requires valid API keys and appropriate permissions for both apps.
  • Data synchronization frequency depends on the API rate limits of Google Ads and Magento.
  • Complex workflows with heavy data processing may require optimized Latenode configurations.

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