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How to connect Google Ads and Mailchimp
Create a New Scenario to Connect Google Ads and Mailchimp
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Mailchimp will be your first step. To do this, click "Choose an app," find Google Ads or Mailchimp, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Google Ads node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.
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Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Google Ads and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Mailchimp integration works as expected. Depending on your setup, data should flow between Google Ads and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Mailchimp
Google Ads + Mailchimp: When a new contact is added to a Google Ads customer list, they are automatically added or updated as a subscriber in a specified Mailchimp audience.
Mailchimp + Google Ads + Slack: When a Mailchimp campaign drives successful conversions (as tracked by Google Ads), send a notification to a designated Slack channel alerting the team.
Google Ads and Mailchimp integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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See how Latenode works
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FAQ Google Ads and Mailchimp
How can I connect my Google Ads account to Mailchimp using Latenode?
To connect your Google Ads account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new leads from Google Ads to Mailchimp?
Yes, you can! Latenode simplifies this using a no-code visual builder. Automatically add leads from Google Ads to your Mailchimp audience and nurture them with targeted campaigns.
What types of tasks can I perform by integrating Google Ads with Mailchimp?
Integrating Google Ads with Mailchimp allows you to perform various tasks, including:
- Add new Google Ads leads to a specific Mailchimp audience.
- Update Mailchimp subscriber information based on Google Ads data.
- Trigger personalized email campaigns based on Google Ads conversions.
- Segment Mailchimp audiences using Google Ads campaign performance.
- Automatically pause Google Ads campaigns based on Mailchimp unsubscribe rates.
How do I track my Google Ads spend within Latenode workflows?
Use Latenode's Google Ads connector to retrieve spend data. Incorporate JavaScript blocks to perform calculations and send summary reports.
Are there any limitations to the Google Ads and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take some time depending on data volume.
- Complex audience segmentation logic might require JavaScript coding.
- Real-time updates are subject to Google Ads and Mailchimp API limits.
