How to connect Google Ads and Mailerlite
Create a New Scenario to Connect Google Ads and Mailerlite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Mailerlite will be your first step. To do this, click "Choose an app," find Google Ads or Mailerlite, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailerlite Node
Next, click the plus (+) icon on the Google Ads node, select Mailerlite from the list of available apps, and choose the action you need from the list of nodes within Mailerlite.

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Mailerlite

Authenticate Mailerlite
Now, click the Mailerlite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailerlite settings. Authentication allows you to use Mailerlite through Latenode.
Configure the Google Ads and Mailerlite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Mailerlite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Mailerlite
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Mailerlite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Mailerlite integration works as expected. Depending on your setup, data should flow between Google Ads and Mailerlite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Mailerlite
Google Ads + Mailerlite + Slack: When a Google Ads campaign reaches a specified goal (e.g., conversions), new leads are added to a Mailerlite group. A notification is then sent to the marketing team in Slack to inform them of the successful campaign and new subscribers.
Mailerlite + Google Ads + Google Sheets: Track Mailerlite campaign performance. If a campaign performs below a threshold, decrease the Google Ads bids for related keywords. All data is logged into a Google Sheet for record-keeping and analysis.
Google Ads and Mailerlite integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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See how Latenode works
FAQ Google Ads and Mailerlite
How can I connect my Google Ads account to Mailerlite using Latenode?
To connect your Google Ads account to Mailerlite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Mailerlite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add leads from Google Ads to Mailerlite?
Yes, you can! Latenode allows seamless lead capture. Automatically add leads to Mailerlite, segment audiences, and trigger email campaigns, streamlining your marketing efforts.
What types of tasks can I perform by integrating Google Ads with Mailerlite?
Integrating Google Ads with Mailerlite allows you to perform various tasks, including:
- Adding new Google Ads leads as subscribers in Mailerlite.
- Updating subscriber information in Mailerlite based on Google Ads data.
- Triggering email sequences in Mailerlite for specific Google Ads campaigns.
- Segmenting Mailerlite subscribers based on Google Ads conversion data.
- Tracking Google Ads ROI by correlating campaign data with Mailerlite engagement.
Can I use JavaScript to transform Google Ads data in Latenode?
Yes, you can. Latenode allows custom JavaScript code to transform data, enabling advanced manipulation and flexible integrations.
Are there any limitations to the Google Ads and Mailerlite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and Mailerlite APIs may affect high-volume data processing.
- Complex data transformations may require JavaScript knowledge.
- Initial setup requires understanding of both Google Ads and Mailerlite data structures.