How to connect Google Ads and Mailgun
Create a New Scenario to Connect Google Ads and Mailgun
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Mailgun will be your first step. To do this, click "Choose an app," find Google Ads or Mailgun, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailgun Node
Next, click the plus (+) icon on the Google Ads node, select Mailgun from the list of available apps, and choose the action you need from the list of nodes within Mailgun.

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Mailgun

Authenticate Mailgun
Now, click the Mailgun node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailgun settings. Authentication allows you to use Mailgun through Latenode.
Configure the Google Ads and Mailgun Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Mailgun Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailgun
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Mailgun, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Mailgun integration works as expected. Depending on your setup, data should flow between Google Ads and Mailgun (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Mailgun
Google Ads + Mailgun + Slack: When a Google Ads campaign exceeds its daily budget, retrieve the campaign details using the 'Get Campaign' action, send an email notification via Mailgun, and alert the marketing team in Slack using 'Send Public Channel Message'.
Google Ads + Mailgun + Google Sheets: When a Google Ads campaign underperforms (using a condition with 'Get Campaign'), send an email with the campaign details using Mailgun and log the event in Google Sheets using 'Add Single Row' for further analysis.
Google Ads and Mailgun integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Mailgun
Use Mailgun in Latenode to automate email sending within your workflows. Trigger emails based on data changes, form submissions, or scheduled events. Latenode lets you filter, format, and personalize messages using data from other apps, creating dynamic campaigns and notifications without complex coding. Scale your outreach affordably by paying only for execution time.
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See how Latenode works
FAQ Google Ads and Mailgun
How can I connect my Google Ads account to Mailgun using Latenode?
To connect your Google Ads account to Mailgun on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Mailgun accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger personalized emails after ad clicks?
Yes, you can! Latenode allows triggering Mailgun emails based on Google Ads click data. This enables personalized follow-ups, boosting engagement and conversion rates with relevant offers.
What types of tasks can I perform by integrating Google Ads with Mailgun?
Integrating Google Ads with Mailgun allows you to perform various tasks, including:
- Send welcome emails to users who click on specific Google Ads campaigns.
- Alert sales when high-value leads click ads and visit key landing pages.
- Automatically add ad responders to Mailgun lists for targeted email sequences.
- Pause Google Ads campaigns if Mailgun email deliverability drops too low.
- Generate reports on ad spend vs. email conversion metrics from both platforms.
How can I track ad-driven conversions in my Mailgun email campaigns?
Latenode lets you pass Google Ads click parameters into Mailgun, enabling advanced conversion tracking and ROI analysis across channels. Maximize your ad spend!
Are there any limitations to the Google Ads and Mailgun integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Ads data prior to connection is not automatically synced.
- Complex Google Ads campaign structures might require advanced Latenode workflow design.
- Mailgun's sending limits still apply, regardless of Google Ads traffic volume.