Google Ads and Mautic Integration

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Automatically add leads acquired from Google Ads to Mautic for tailored nurturing campaigns. Latenode's visual editor simplifies complex logic, while pay-per-execution pricing ensures cost-effective lead management as your campaigns scale.

Google Ads + Mautic integration

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Automate your workflow

Swap Apps

Google Ads

Mautic

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Mautic

Create a New Scenario to Connect Google Ads and Mautic

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Mautic will be your first step. To do this, click "Choose an app," find Google Ads or Mautic, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

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Run node once

Add the Mautic Node

Next, click the plus (+) icon on the Google Ads node, select Mautic from the list of available apps, and choose the action you need from the list of nodes within Mautic.

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Google Ads

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Mautic

Authenticate Mautic

Now, click the Mautic node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mautic settings. Authentication allows you to use Mautic through Latenode.

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Configure the Google Ads and Mautic Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Ads and Mautic Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Mautic, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Google Ads and Mautic integration works as expected. Depending on your setup, data should flow between Google Ads and Mautic (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Mautic

Google Ads + Mautic + Salesforce: When a lead interacts with a Google Ad, they are added to Mautic as a contact. Upon the creation of the contact in Mautic, a new contact is created in Salesforce.

Mautic + Google Ads + Slack: When a new contact is created in Mautic after clicking a Google Ad, a notification is sent to a Slack channel to alert the marketing team.

Google Ads and Mautic integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Mautic

Automate marketing with Mautic in Latenode. Sync contacts, track campaigns, and trigger actions based on customer behavior. Integrate Mautic with other apps for a 360ยฐ view of your customers. Use Latenode's visual editor and code blocks to build custom workflows that adapt to your business needs without complex coding or expensive add-ons.

See how Latenode works

FAQ Google Ads and Mautic

How can I connect my Google Ads account to Mautic using Latenode?

To connect your Google Ads account to Mautic on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Mautic accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add leads from Google Ads to Mautic?

Yes, you can! Latenode allows seamless transfer of leads, enriching Mautic profiles and triggering personalized campaigns based on ad interactions. Scale your lead nurturing with no-code ease.

What types of tasks can I perform by integrating Google Ads with Mautic?

Integrating Google Ads with Mautic allows you to perform various tasks, including:

  • Automatically adding new Google Ads leads as contacts in Mautic.
  • Triggering personalized email campaigns in Mautic based on ad clicks.
  • Updating contact scores in Mautic based on Google Ads conversions.
  • Segmenting Mautic contacts based on Google Ads campaign performance.
  • Creating custom reports combining Google Ads and Mautic data.

How secure is my Google Ads data when using Latenode?

Latenode employs enterprise-grade security measures, including encryption and access controls, ensuring your Google Ads data remains protected and compliant throughout the integration process.

Are there any limitations to the Google Ads and Mautic integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the API rate limits of both Google Ads and Mautic.
  • Complex custom field mappings may require JavaScript for advanced transformations.
  • Historical data migration may require manual handling for large datasets.

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