How to connect Google Ads and Microsoft Excel
Create a New Scenario to Connect Google Ads and Microsoft Excel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Microsoft Excel will be your first step. To do this, click "Choose an app," find Google Ads or Microsoft Excel, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft Excel Node
Next, click the plus (+) icon on the Google Ads node, select Microsoft Excel from the list of available apps, and choose the action you need from the list of nodes within Microsoft Excel.

Google Ads
⚙

Microsoft Excel

Authenticate Microsoft Excel
Now, click the Microsoft Excel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Excel settings. Authentication allows you to use Microsoft Excel through Latenode.
Configure the Google Ads and Microsoft Excel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Microsoft Excel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Microsoft Excel
Trigger on Webhook
⚙
Google Ads
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Google Ads, Microsoft Excel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Microsoft Excel integration works as expected. Depending on your setup, data should flow between Google Ads and Microsoft Excel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Microsoft Excel
Google Ads + Microsoft Excel + Slack: Track Google Ads campaign spending. When the spending in Google Ads exceeds a predefined limit, update an Excel spreadsheet with the new spending amount and send a notification via Slack to the marketing team.
Microsoft Excel + Google Ads + Google Sheets: Analyze Google Ads performance data stored in Excel. Extract specific metrics from Excel, create a report in Google Sheets summarizing the findings, and then use insights to update bids in Google Ads.
Google Ads and Microsoft Excel integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
Related categories

About Microsoft Excel
Automate Excel tasks within Latenode workflows. Read, update, or create spreadsheets directly. Use Excel data to trigger actions in other apps, generate reports, or update databases. No manual data entry; improve accuracy and save time by connecting Excel to other systems via Latenode's visual interface.
Similar apps
Related categories
See how Latenode works
FAQ Google Ads and Microsoft Excel
How can I connect my Google Ads account to Microsoft Excel using Latenode?
To connect your Google Ads account to Microsoft Excel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Microsoft Excel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Excel with Google Ads campaign performance data?
Yes, you can! Latenode automates data transfers, so you'll get real-time campaign updates in Excel without manual exports. This saves time and ensures data accuracy for better reporting.
What types of tasks can I perform by integrating Google Ads with Microsoft Excel?
Integrating Google Ads with Microsoft Excel allows you to perform various tasks, including:
- Automatically updating Excel sheets with daily ad spend data.
- Creating custom reports on campaign performance metrics.
- Generating pivot tables based on Google Ads keyword data.
- Tracking conversion rates and cost per acquisition in Excel.
- Monitoring ad campaign budgets and alerting on overspending.
How do I trigger Excel updates based on changes in Google Ads?
Use Latenode’s real-time triggers to update Excel when a Google Ads campaign status changes. This keeps your reports current and responsive.
Are there any limitations to the Google Ads and Microsoft Excel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large Excel files may take longer to process.
- API rate limits on Google Ads can affect data retrieval frequency.
- Complex Excel formulas might not translate directly to Latenode logic.