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Automatically update your Microsoft SQL Server database with Google Ads performance data. Latenodeβs visual editor and affordable pay-by-execution pricing lets you customize reporting and scale your Google Ads analysis without code, or with custom JavaScript when needed.
Connect Google Ads and Microsoft SQL Server in minutes with Latenode.
Create Google Ads to Microsoft SQL Server workflow
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Microsoft SQL Server will be your first step. To do this, click "Choose an app," find Google Ads or Microsoft SQL Server, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Microsoft SQL Server from the list of available apps, and choose the action you need from the list of nodes within Microsoft SQL Server.

Google Ads
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Microsoft SQL Server
Now, click the Microsoft SQL Server node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft SQL Server settings. Authentication allows you to use Microsoft SQL Server through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Microsoft SQL Server
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Microsoft SQL Server, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Microsoft SQL Server integration works as expected. Depending on your setup, data should flow between Google Ads and Microsoft SQL Server (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Microsoft SQL Server + Google Ads + Slack: When a new or updated row is added to Microsoft SQL Server, indicating significant Google Ads performance changes, a notification is sent to a Slack channel.
Microsoft SQL Server + Google Ads + Google Sheets: This automation retrieves data from Microsoft SQL Server, gets Google Ads campaign data, and then inserts that combined data into a Google Sheet for reporting purposes.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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How can I connect my Google Ads account to Microsoft SQL Server using Latenode?
To connect your Google Ads account to Microsoft SQL Server on Latenode, follow these steps:
Can I automate lead data backups from Google Ads?
Yes, you can! Latenode allows you to automatically back up Google Ads lead data to Microsoft SQL Server, ensuring data security and availability thanks to custom schedules and flexible data transformations.
What types of tasks can I perform by integrating Google Ads with Microsoft SQL Server?
Integrating Google Ads with Microsoft SQL Server allows you to perform various tasks, including:
What Google Ads data can I access via Latenode?
Latenode allows you to access a wide array of Google Ads data, including campaign stats, keywords, ad copy, and conversion metrics, enabling data-driven automation.
Are there any limitations to the Google Ads and Microsoft SQL Server integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: