Google Ads and Microsoft SQL Server Integration

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Automatically update your Microsoft SQL Server database with Google Ads performance data. Latenode’s visual editor and affordable pay-by-execution pricing lets you customize reporting and scale your Google Ads analysis without code, or with custom JavaScript when needed.

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Google Ads

Microsoft SQL Server

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Microsoft SQL Server

Create a New Scenario to Connect Google Ads and Microsoft SQL Server

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Microsoft SQL Server will be your first step. To do this, click "Choose an app," find Google Ads or Microsoft SQL Server, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Microsoft SQL Server Node

Next, click the plus (+) icon on the Google Ads node, select Microsoft SQL Server from the list of available apps, and choose the action you need from the list of nodes within Microsoft SQL Server.

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Microsoft SQL Server

Authenticate Microsoft SQL Server

Now, click the Microsoft SQL Server node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft SQL Server settings. Authentication allows you to use Microsoft SQL Server through Latenode.

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Configure the Google Ads and Microsoft SQL Server Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Ads and Microsoft SQL Server Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Microsoft SQL Server, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Microsoft SQL Server integration works as expected. Depending on your setup, data should flow between Google Ads and Microsoft SQL Server (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Microsoft SQL Server

Microsoft SQL Server + Google Ads + Slack: When a new or updated row is added to Microsoft SQL Server, indicating significant Google Ads performance changes, a notification is sent to a Slack channel.

Microsoft SQL Server + Google Ads + Google Sheets: This automation retrieves data from Microsoft SQL Server, gets Google Ads campaign data, and then inserts that combined data into a Google Sheet for reporting purposes.

Google Ads and Microsoft SQL Server integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Microsoft SQL Server

Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.

See how Latenode works

FAQ Google Ads and Microsoft SQL Server

How can I connect my Google Ads account to Microsoft SQL Server using Latenode?

To connect your Google Ads account to Microsoft SQL Server on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Microsoft SQL Server accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead data backups from Google Ads?

Yes, you can! Latenode allows you to automatically back up Google Ads lead data to Microsoft SQL Server, ensuring data security and availability thanks to custom schedules and flexible data transformations.

What types of tasks can I perform by integrating Google Ads with Microsoft SQL Server?

Integrating Google Ads with Microsoft SQL Server allows you to perform various tasks, including:

  • Automatically backing up Google Ads campaign performance data.
  • Updating SQL Server databases with new lead information from Google Ads.
  • Generating custom reports combining ad data with internal sales metrics.
  • Triggering database updates based on ad campaign performance thresholds.
  • Synchronizing offline conversions tracked in SQL Server with Google Ads.

What Google Ads data can I access via Latenode?

Latenode allows you to access a wide array of Google Ads data, including campaign stats, keywords, ad copy, and conversion metrics, enabling data-driven automation.

Are there any limitations to the Google Ads and Microsoft SQL Server integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial setup requires a basic understanding of database structures.
  • Complex data transformations may necessitate JavaScript coding within Latenode.
  • API rate limits of Google Ads may affect the frequency of data synchronization.

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