How to connect Google Ads and Microsoft Teams
Create a New Scenario to Connect Google Ads and Microsoft Teams
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Microsoft Teams will be your first step. To do this, click "Choose an app," find Google Ads or Microsoft Teams, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft Teams Node
Next, click the plus (+) icon on the Google Ads node, select Microsoft Teams from the list of available apps, and choose the action you need from the list of nodes within Microsoft Teams.

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Authenticate Microsoft Teams
Now, click the Microsoft Teams node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Teams settings. Authentication allows you to use Microsoft Teams through Latenode.
Configure the Google Ads and Microsoft Teams Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Microsoft Teams Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Google Ads, Microsoft Teams, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Microsoft Teams integration works as expected. Depending on your setup, data should flow between Google Ads and Microsoft Teams (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Microsoft Teams
Google Ads + Google Sheets + Microsoft Teams: Track Google Ads campaign performance in Google Sheets by adding a new row for each campaign. Send a Microsoft Teams channel message to notify the team when a new campaign performance report is added to the Google Sheet.
Google Ads + PagerDuty + Microsoft Teams: Monitor Google Ads campaign spend. If the ad spend for a campaign exceeds a defined threshold, trigger an incident in PagerDuty to alert the on-call marketing person. Also, send a message to a Microsoft Teams channel with details of the incident.
Google Ads and Microsoft Teams integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Microsoft Teams
Use Microsoft Teams in Latenode to automate notifications and approvals. Instead of manual updates, automatically post messages based on triggers from other apps (like CRM or databases). Streamline workflows and improve team communication by connecting Teams to your automated processes without complex coding.
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See how Latenode works
FAQ Google Ads and Microsoft Teams
How can I connect my Google Ads account to Microsoft Teams using Latenode?
To connect your Google Ads account to Microsoft Teams on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Microsoft Teams accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified in Teams of new Google Ads leads?
Yes, you can! Latenode's visual builder lets you create automated workflows that instantly send new Google Ads lead notifications to a dedicated Microsoft Teams channel, keeping your sales team informed and responsive.
What types of tasks can I perform by integrating Google Ads with Microsoft Teams?
Integrating Google Ads with Microsoft Teams allows you to perform various tasks, including:
- Receive instant alerts for new high-value Google Ads conversions.
- Post daily Google Ads performance summaries to a Teams channel.
- Share new ad creative previews directly within a team chat.
- Trigger campaign adjustments based on Microsoft Teams feedback.
- Automatically update campaign budgets based on team-approved strategies.
How do I automate Google Ads reporting using Latenode's low-code platform?
Latenode simplifies Google Ads reporting by enabling automated data extraction and delivery to Microsoft Teams, ensuring your team always has up-to-date performance insights.
Are there any limitations to the Google Ads and Microsoft Teams integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- The number of API requests to Google Ads is subject to Google's rate limits.
- Some advanced Google Ads features may require custom JavaScript coding.
- Microsoft Teams message formatting is limited to what the Teams API supports.