How to connect Google Ads and Microsoft To Do
Create a New Scenario to Connect Google Ads and Microsoft To Do
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Microsoft To Do will be your first step. To do this, click "Choose an app," find Google Ads or Microsoft To Do, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft To Do Node
Next, click the plus (+) icon on the Google Ads node, select Microsoft To Do from the list of available apps, and choose the action you need from the list of nodes within Microsoft To Do.

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Authenticate Microsoft To Do
Now, click the Microsoft To Do node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft To Do settings. Authentication allows you to use Microsoft To Do through Latenode.
Configure the Google Ads and Microsoft To Do Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Microsoft To Do Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Microsoft To Do, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Microsoft To Do integration works as expected. Depending on your setup, data should flow between Google Ads and Microsoft To Do (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Microsoft To Do
Google Ads + Microsoft To Do + Slack: When a Google Ads campaign is approved (assuming manual approval and subsequent update to the campaign triggers the flow), create a task in Microsoft To Do to monitor its performance, then notify the marketing team in Slack via a channel message.
Microsoft To Do + Google Sheets + Google Ads: When a marketing task is completed in Microsoft To Do, log the completed task in Google Sheets, and then, based on the task's performance metrics (assuming they are added to the Google Sheet), potentially increase the budget for related Google Ads campaigns by searching for the relevant campaigns and adjusting their budgets manually, if this action were available.
Google Ads and Microsoft To Do integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Microsoft To Do
Automate task management by integrating Microsoft To Do with Latenode. Automatically create tasks from emails, database entries, or other apps. Sync tasks between systems, set reminders based on triggers, and manage projects visually using Latenode's low-code interface. Stop manual updates and build scalable task workflows.
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See how Latenode works
FAQ Google Ads and Microsoft To Do
How can I connect my Google Ads account to Microsoft To Do using Latenode?
To connect your Google Ads account to Microsoft To Do on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Microsoft To Do accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create tasks from new Google Ads leads?
Yes, you can! Latenode's visual editor makes this easy. Automatically create tasks in Microsoft To Do for each new Google Ads lead, ensuring prompt follow-up and boosting conversion rates.
What types of tasks can I perform by integrating Google Ads with Microsoft To Do?
Integrating Google Ads with Microsoft To Do allows you to perform various tasks, including:
- Create a Microsoft To Do task for each new Google Ads campaign.
- Update task status in Microsoft To Do when a Google Ads budget is reached.
- Generate tasks to review underperforming Google Ads keywords weekly.
- Add tasks for A/B testing new Google Ads ad copy variations.
- Create follow-up tasks for leads generated from specific Google Ads campaigns.
How does Latenode improve Google Ads reporting capabilities?
Latenode enhances reporting by allowing automated task creation in Microsoft To Do based on Google Ads performance data. This enables proactive campaign management and faster optimization.
Are there any limitations to the Google Ads and Microsoft To Do integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Ads prior to integration setup cannot trigger tasks.
- Complex custom fields in Microsoft To Do may require JavaScript for data mapping.
- The number of tasks created is subject to your Latenode plan's execution limits.