How to connect Google Ads and Missive
Create a New Scenario to Connect Google Ads and Missive
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Missive will be your first step. To do this, click "Choose an app," find Google Ads or Missive, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Missive Node
Next, click the plus (+) icon on the Google Ads node, select Missive from the list of available apps, and choose the action you need from the list of nodes within Missive.

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Authenticate Missive
Now, click the Missive node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Missive settings. Authentication allows you to use Missive through Latenode.
Configure the Google Ads and Missive Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Missive Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Missive
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Missive, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Missive integration works as expected. Depending on your setup, data should flow between Google Ads and Missive (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Missive
Google Ads + Slack + Missive: Monitor Google Ads campaigns for high spending. When a campaign exceeds a defined budget, a notification is sent to a Slack channel, and a Missive post is created to discuss strategy adjustments.
Missive + Google Sheets + Google Ads: Automatically log performance insights shared in Missive conversations into a Google Sheet. This allows for tracking and analysis of data related to Google Ads campaigns.
Google Ads and Missive integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Missive
Centralize team comms in Missive and automate actions via Latenode. Monitor email, social media, and SMS, then trigger workflows based on content or sender. Automatically create tasks, update records, or send alerts. Use Latenode's visual editor and scripting for custom rules and integrations, eliminating manual triage and speeding responses.
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See how Latenode works
FAQ Google Ads and Missive
How can I connect my Google Ads account to Missive using Latenode?
To connect your Google Ads account to Missive on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Missive accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified in Missive of new Google Ads leads?
Yes! Latenode's visual editor makes this easy. Get instant Missive notifications, ensuring you never miss a potential customer, streamlining follow-up, and boosting conversion rates.
What types of tasks can I perform by integrating Google Ads with Missive?
Integrating Google Ads with Missive allows you to perform various tasks, including:
- Receive Missive alerts for significant Google Ads performance changes.
- Automatically share new Google Ads campaign details with your team in Missive.
- Create Missive tasks when a Google Ads budget reaches a defined threshold.
- Track Google Ads lead quality by logging feedback from Missive conversations.
- Consolidate Google Ads reports with Missive data for unified analysis.
How do I track my Google Ads spend within Latenode workflows?
Use Latenode's data transformation blocks and JavaScript steps to extract, format, and utilize spend data within your custom automation workflows.
Are there any limitations to the Google Ads and Missive integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Ads data prior to integration setup won't be automatically available.
- Missive's API rate limits may affect the speed of high-volume data transfer.
- Complex custom reports might require advanced JavaScript knowledge.