Google Ads and Mixpanel Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Connect Google Ads to Mixpanel to automatically track ad spend against user behavior. Latenode's visual editor makes refining campaigns easier, while affordable pricing scales as your marketing grows.

Swap Apps

Google Ads

Mixpanel

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Google Ads and Mixpanel

Create a New Scenario to Connect Google Ads and Mixpanel

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Mixpanel will be your first step. To do this, click "Choose an app," find Google Ads or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

+
1

Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Google Ads

Node type

#1 Google Ads

/

Name

Untitled

Connection *

Select

Map

Connect Google Ads

Sign In

Run node once

Add the Mixpanel Node

Next, click the plus (+) icon on the Google Ads node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

1

Google Ads

+
2

Mixpanel

Authenticate Mixpanel

Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.

1

Google Ads

+
2

Mixpanel

Node type

#2 Mixpanel

/

Name

Untitled

Connection *

Select

Map

Connect Mixpanel

Sign In

Run node once

Configure the Google Ads and Mixpanel Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Google Ads

+
2

Mixpanel

Node type

#2 Mixpanel

/

Name

Untitled

Connection *

Select

Map

Connect Mixpanel

Mixpanel Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Ads and Mixpanel Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

6

AI Anthropic Claude 3

+
7

Mixpanel

1

Trigger on Webhook

2

Google Ads

3

Iterator

+
4

Webhook response

Save and Activate the Scenario

After configuring Google Ads, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Mixpanel integration works as expected. Depending on your setup, data should flow between Google Ads and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Mixpanel

Mixpanel + Google Ads + Slack: When a significant increase in conversions is detected in Mixpanel by tracking a specific event, a notification is sent to a designated Slack channel to alert the marketing team.

Mixpanel + Google Ads + HubSpot: Use Mixpanel to identify high-value user segments. Automatically create or update contact profiles in HubSpot and then target those leads in Google Ads campaigns by adding contacts to specific customer lists. This helps track leads and conversions more efficiently.

Google Ads and Mixpanel integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Mixpanel

Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.

See how Latenode works

FAQ Google Ads and Mixpanel

How can I connect my Google Ads account to Mixpanel using Latenode?

To connect your Google Ads account to Mixpanel on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Mixpanel accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad spend ROI using Google Ads and Mixpanel integration?

Yes, you can! Latenode's flexible data mapping lets you send Google Ads cost data to Mixpanel. See true ROI by comparing ad spend against user behavior.

What types of tasks can I perform by integrating Google Ads with Mixpanel?

Integrating Google Ads with Mixpanel allows you to perform various tasks, including:

  • Track ad conversions as Mixpanel events.
  • Analyze user behavior based on Google Ads campaigns.
  • Personalize ads based on Mixpanel user segments.
  • Automatically pause low-performing Google Ads keywords.
  • Enrich Mixpanel profiles with Google Ads campaign data.

How often does Latenode sync data from Google Ads?

Latenode offers customizable sync schedules! Choose real-time triggers or batched updates based on the needs of your Google Ads and Mixpanel workflows.

Are there any limitations to the Google Ads and Mixpanel integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data import from Google Ads may require custom configuration.
  • Complex data transformations might necessitate JavaScript coding.
  • Integration depends on the API availability of both Google Ads and Mixpanel.

Try now