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How to connect Google Ads and Moosend
Create a New Scenario to Connect Google Ads and Moosend
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Moosend will be your first step. To do this, click "Choose an app," find Google Ads or Moosend, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Moosend Node
Next, click the plus (+) icon on the Google Ads node, select Moosend from the list of available apps, and choose the action you need from the list of nodes within Moosend.
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Authenticate Moosend
Now, click the Moosend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Moosend settings. Authentication allows you to use Moosend through Latenode.
Configure the Google Ads and Moosend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Moosend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Moosend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Moosend integration works as expected. Depending on your setup, data should flow between Google Ads and Moosend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Moosend
Moosend + Google Ads: When a new subscriber joins a Moosend list, add them to a Google Ads customer list for targeted advertising.
Moosend + Shopify + Google Ads: When a customer purchases a product in Shopify (New Paid Order), update Google Ads offline conversion data, triggered by a Moosend email sent previously, to optimize bidding strategies.
Google Ads and Moosend integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Moosend
Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.
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FAQ Google Ads and Moosend
How can I connect my Google Ads account to Moosend using Latenode?
To connect your Google Ads account to Moosend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Moosend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I pause Google Ads based on Moosend unsubscribe events?
Yes, you can! Latenode allows you to trigger Google Ads actions from Moosend events, like unsubscribes, ensuring efficient ad spend and targeting only engaged users. Use visual blocks or add custom JavaScript logic.
What types of tasks can I perform by integrating Google Ads with Moosend?
Integrating Google Ads with Moosend allows you to perform various tasks, including:
- Adding new Google Ads leads to Moosend mailing lists.
- Updating Moosend subscriber properties based on Google Ads data.
- Pausing Google Ads campaigns when specific Moosend events occur.
- Sending targeted Moosend emails to users clicking specific Google Ads.
- Analyzing campaign performance by combining data from both platforms.
How secure is my Google Ads data when using Latenode?
Latenode employs robust security measures, including encryption and secure authentication protocols, safeguarding your Google Ads and Moosend data throughout every workflow.
Are there any limitations to the Google Ads and Moosend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- API rate limits from Google Ads and Moosend still apply.
- Real-time data synchronization depends on API availability and network conditions.
