How to connect Google Ads and MySQL
Create a New Scenario to Connect Google Ads and MySQL
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or MySQL will be your first step. To do this, click "Choose an app," find Google Ads or MySQL, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the MySQL Node
Next, click the plus (+) icon on the Google Ads node, select MySQL from the list of available apps, and choose the action you need from the list of nodes within MySQL.

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Authenticate MySQL
Now, click the MySQL node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your MySQL settings. Authentication allows you to use MySQL through Latenode.
Configure the Google Ads and MySQL Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and MySQL Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, MySQL, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and MySQL integration works as expected. Depending on your setup, data should flow between Google Ads and MySQL (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and MySQL
Google Ads + MySQL + Slack: Monitor Google Ads campaign performance, log the data in MySQL, and send Slack alerts when significant spend changes are detected.
MySQL + Google Ads + Google Sheets: Analyze MySQL data using a custom query, create targeted ad campaigns in Google Ads based on the analysis, and then log campaign results in Google Sheets for tracking.
Google Ads and MySQL integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About MySQL
Use MySQL in Latenode to automate database tasks. Read, update, or create records based on triggers from other apps. Streamline data entry, reporting, or inventory management. Latenode's visual editor simplifies MySQL integrations, allowing you to build scalable workflows with no-code tools or custom JavaScript logic.
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FAQ Google Ads and MySQL
How can I connect my Google Ads account to MySQL using Latenode?
To connect your Google Ads account to MySQL on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and MySQL accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend in a MySQL database?
Yes, you can! Latenode allows you to automatically log Google Ads spend to MySQL, giving you complete control over your data and enabling custom reporting not available in Google Ads alone.
What types of tasks can I perform by integrating Google Ads with MySQL?
Integrating Google Ads with MySQL allows you to perform various tasks, including:
- Automatically backing up Google Ads campaign data to a secure MySQL database.
- Creating custom dashboards using MySQL data for advanced Google Ads reporting.
- Updating Google Ads keywords based on data stored within your MySQL database.
- Triggering Google Ads campaign adjustments based on MySQL database changes.
- Consolidating advertising data from multiple sources into a single MySQL database.
CanIautomaticallycreateGoogleAdsreportsfromMySQLdata?
Yes, with Latenode you can automate report generation! Use JavaScript blocks to format MySQL data and automatically send reports to your team via email or Slack.
Are there any limitations to the Google Ads and MySQL integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization can take time depending on the data volume.
- Complex data transformations may require JavaScript coding skills.
- Google Ads API rate limits still apply through the integration.