How to connect Google Ads and Netlify
Create a New Scenario to Connect Google Ads and Netlify
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Netlify will be your first step. To do this, click "Choose an app," find Google Ads or Netlify, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Netlify Node
Next, click the plus (+) icon on the Google Ads node, select Netlify from the list of available apps, and choose the action you need from the list of nodes within Netlify.

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Authenticate Netlify
Now, click the Netlify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Netlify settings. Authentication allows you to use Netlify through Latenode.
Configure the Google Ads and Netlify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Netlify Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Netlify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Netlify integration works as expected. Depending on your setup, data should flow between Google Ads and Netlify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Netlify
Netlify + Google Ads + Slack: When a new Netlify deploy succeeds, this automation retrieves campaign details from Google Ads and sends a notification to a designated Slack channel, keeping the team informed about deployments and related ad campaigns.
Netlify + Google Ads + Google Sheets: Upon a successful Netlify deployment, this flow retrieves Google Ads campaign data and records the deployment details along with relevant ad performance metrics in a Google Sheet for tracking and analysis.
Google Ads and Netlify integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Netlify
Use Netlify with Latenode to automate website deployments based on triggers from other apps. Update content, manage builds, and monitor site status directly within Latenode workflows. Simplify web development pipelines and connect them to your broader business processes using visual, scalable automation.
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See how Latenode works
FAQ Google Ads and Netlify
How can I connect my Google Ads account to Netlify using Latenode?
To connect your Google Ads account to Netlify on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Netlify accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I A/B test landing pages based on Google Ads data?
Yes, you can! Latenode's no-code editor and JavaScript steps simplify A/B testing. Trigger Netlify deploys based on Google Ads performance for optimal conversions.
What types of tasks can I perform by integrating Google Ads with Netlify?
Integrating Google Ads with Netlify allows you to perform various tasks, including:
- Automatically update landing page content based on ad campaign performance.
- Trigger Netlify builds when new Google Ads campaigns are launched.
- Monitor ad spend and pause campaigns if website performance dips below target.
- Personalize landing pages using Google Ads audience data.
- Track conversion rates by injecting dynamic content into Netlify sites.
Can I use Latenode to automate Google Ads reporting?
Yes! Latenode lets you automate Google Ads reports. Use advanced logic to parse and format data. Deliver insights directly via email or Slack.
Are there any limitations to the Google Ads and Netlify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on the API request limits of Google Ads and Netlify.
- Complex data transformations may require some JavaScript knowledge.
- Large-scale deployments might be subject to rate limiting from either platform.