How to connect Google Ads and NetSuite
Create a New Scenario to Connect Google Ads and NetSuite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or NetSuite will be your first step. To do this, click "Choose an app," find Google Ads or NetSuite, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the NetSuite Node
Next, click the plus (+) icon on the Google Ads node, select NetSuite from the list of available apps, and choose the action you need from the list of nodes within NetSuite.

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Authenticate NetSuite
Now, click the NetSuite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NetSuite settings. Authentication allows you to use NetSuite through Latenode.
Configure the Google Ads and NetSuite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and NetSuite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, NetSuite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and NetSuite integration works as expected. Depending on your setup, data should flow between Google Ads and NetSuite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and NetSuite
Google Ads + NetSuite + Slack: When a Google Ads campaign spend exceeds a defined amount, a search for related records is performed in NetSuite. If matching records are found, a message is sent to a designated Slack channel to notify the finance team for review.
NetSuite + Google Ads + Google Sheets: This flow extracts campaign data from NetSuite using a saved search. It then uses that data to search for related campaign information in Google Ads. The combined data is then added as a new row in a Google Sheet for performance tracking and reporting.
Google Ads and NetSuite integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About NetSuite
Sync NetSuite data with other apps using Latenode. Automate order processing, inventory updates, or financial reporting. Connect NetSuite to your CRM, marketing tools, or database. Use Latenode's visual editor and custom code options for precise control and scalable workflows, avoiding manual data entry and errors. Integrate complex logic easily.
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See how Latenode works
FAQ Google Ads and NetSuite
How can I connect my Google Ads account to NetSuite using Latenode?
To connect your Google Ads account to NetSuite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and NetSuite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update NetSuite based on Google Ads conversions?
Yes, you can! Latenode lets you create a real-time sync. Update leads or create sales orders instantly, saving time and improving sales efficiency with automated data flow.
What types of tasks can I perform by integrating Google Ads with NetSuite?
Integrating Google Ads with NetSuite allows you to perform various tasks, including:
- Creating new NetSuite leads from Google Ads leads.
- Updating existing NetSuite customer data based on Google Ads data.
- Tracking Google Ads campaign performance in NetSuite.
- Generating sales orders in NetSuite from Google Ads conversions.
- Automatically pausing low-performing Google Ads based on NetSuite sales data.
How does Latenode handle large-scale Google Ads data processing?
Latenode is designed for scalability. Use our JavaScript and AI blocks to transform large datasets, ensuring smooth, efficient handling of your Google Ads data.
Are there any limitations to the Google Ads and NetSuite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and NetSuite APIs may affect high-volume data transfers.
- Complex data transformations might require JavaScript knowledge.
- Real-time data synchronization depends on the polling interval configured in the workflow.