How to connect Google Ads and Nimble
Create a New Scenario to Connect Google Ads and Nimble
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Nimble will be your first step. To do this, click "Choose an app," find Google Ads or Nimble, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Nimble Node
Next, click the plus (+) icon on the Google Ads node, select Nimble from the list of available apps, and choose the action you need from the list of nodes within Nimble.

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Nimble

Authenticate Nimble
Now, click the Nimble node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Nimble settings. Authentication allows you to use Nimble through Latenode.
Configure the Google Ads and Nimble Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Nimble Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Nimble
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Nimble, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Nimble integration works as expected. Depending on your setup, data should flow between Google Ads and Nimble (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Nimble
Google Ads + Nimble + Slack: When a new offline conversion is registered in Google Ads, the contact is updated in Nimble. A message is then sent to a Slack channel notifying the sales team of the lead conversion.
Nimble + Google Ads + Google Sheets: When a new contact is created in Nimble, the automation searches for ad campaigns in Google Ads. The campaign information is then added to a new row in a Google Sheet for tracking ad spend related to leads.
Google Ads and Nimble integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Nimble
Use Nimble within Latenode to enrich contact data and automate outreach. Update your CRM, personalize emails, and trigger follow-ups based on engagement—all visually. Latenode handles the workflow logic and scale, while Nimble provides targeted contact intelligence for smarter automation.
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See how Latenode works
FAQ Google Ads and Nimble
How can I connect my Google Ads account to Nimble using Latenode?
To connect your Google Ads account to Nimble on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Nimble accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Nimble contacts based on Google Ads leads?
Yes, you can! Latenode enables seamless data synchronization, ensuring your Nimble contacts are always up-to-date with the latest lead information from Google Ads, improving lead management.
What types of tasks can I perform by integrating Google Ads with Nimble?
Integrating Google Ads with Nimble allows you to perform various tasks, including:
- Create new Nimble contacts from Google Ads lead form submissions.
- Update existing Nimble contacts with Google Ads campaign performance data.
- Trigger personalized email sequences in Nimble based on Google Ads conversions.
- Automatically log Google Ads campaign interactions within Nimble activities.
- Segment Nimble contacts based on Google Ads targeting criteria.
How can I track my Google Ads spend directly within my Nimble CRM?
With Latenode, you can create workflows to pull Google Ads spend data and display it in Nimble custom fields, providing a unified view of your ROI.
Are there any limitations to the Google Ads and Nimble integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and Nimble APIs may affect high-volume data transfers.
- Custom field mappings may require manual configuration within Latenode.
- Historical data synchronization might need separate workflows for initial import.