Google Ads and NoCRM Integration

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Automatically create NoCRM leads from Google Ads campaigns and track ad spend effectiveness. With Latenode, use JavaScript for advanced lead enrichment, all at a fraction of typical per-step costs. Centralize data and optimize campaigns faster.

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Google Ads

NoCRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and NoCRM

Create a New Scenario to Connect Google Ads and NoCRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or NoCRM will be your first step. To do this, click "Choose an app," find Google Ads or NoCRM, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the NoCRM Node

Next, click the plus (+) icon on the Google Ads node, select NoCRM from the list of available apps, and choose the action you need from the list of nodes within NoCRM.

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Google Ads

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NoCRM

Authenticate NoCRM

Now, click the NoCRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NoCRM settings. Authentication allows you to use NoCRM through Latenode.

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Google Ads

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NoCRM

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Sign In

Run node once

Configure the Google Ads and NoCRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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NoCRM Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and NoCRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring Google Ads, NoCRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and NoCRM integration works as expected. Depending on your setup, data should flow between Google Ads and NoCRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and NoCRM

Google Ads + NoCRM + Slack: When a new lead is generated in Google Ads, it's automatically added to NoCRM. A notification is then sent to a designated Slack channel to alert the sales team.

NoCRM + Google Sheets + Google Ads: This workflow tracks deal status changes in NoCRM, logging them in Google Sheets. This data can then be used to inform and adjust Google Ads campaign spending based on the performance of deals originating from specific campaigns.

Google Ads and NoCRM integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About NoCRM

Use NoCRM with Latenode to automate your sales pipeline. Automatically create new leads, update existing records, or trigger follow-up actions based on status changes. Latenode lets you connect NoCRM data to other apps, enrich it with AI, and build custom workflows for lead qualification, all without code and scalable to your needs.

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See how Latenode works

FAQ Google Ads and NoCRM

How can I connect my Google Ads account to NoCRM using Latenode?

To connect your Google Ads account to NoCRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and NoCRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create NoCRM leads from Google Ads?

Yes, you can! Latenode's visual builder and flexible logic let you instantly convert high-intent Google Ads clicks into qualified NoCRM leads, saving your sales team valuable time.

What types of tasks can I perform by integrating Google Ads with NoCRM?

Integrating Google Ads with NoCRM allows you to perform various tasks, including:

  • Create new NoCRM leads from Google Ads ad clicks.
  • Update NoCRM lead status based on Google Ads campaign performance.
  • Send personalized follow-up emails via NoCRM after a Google Ads conversion.
  • Track Google Ads spend and ROI within NoCRM dashboards.
  • Trigger custom alerts in NoCRM for high-performing Google Ads keywords.

How do I track my Google Ads ROI within my NoCRM account?

Latenode allows you to build workflows that automatically transfer Google Ads cost and revenue data directly into NoCRM for unified reporting.

Are there any limitations to the Google Ads and NoCRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Google Ads data prior to integration setup is not automatically synced.
  • Complex, highly customized data transformations may require JavaScript coding.
  • The integration is limited by the available APIs of Google Ads and NoCRM.

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