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Automatically add or remove users in Google Ads based on Okta group membership, ensuring ad spend targets the right audience. Latenode's visual editor and affordable execution pricing make complex audience management easier.
Connect Google Ads and Okta in minutes with Latenode.
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Google Ads
Okta
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Okta will be your first step. To do this, click "Choose an app," find Google Ads or Okta, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Okta from the list of available apps, and choose the action you need from the list of nodes within Okta.

Google Ads
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Okta
Now, click the Okta node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Okta settings. Authentication allows you to use Okta through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Okta
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Okta, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Okta integration works as expected. Depending on your setup, data should flow between Google Ads and Okta (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Okta + Google Ads + Slack: When a user's access is modified in Okta (detected by a new event), search for related Google Ads campaigns and notify the security team via a Slack message with details of the event and affected campaigns.
Okta + Salesforce + Google Ads: When a new user is provisioned in Okta, create a corresponding lead in Salesforce and add the user's contact information to a retargeting customer list in Google Ads.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Okta
Use Okta in Latenode to automate identity and access management. Trigger workflows on user events like creation or login. Provision users in other apps or revoke access based on Okta status. Simplify user lifecycle management across your stack with visual, scalable automation.
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How can I connect my Google Ads account to Okta using Latenode?
To connect your Google Ads account to Okta on Latenode, follow these steps:
Can I automatically update Okta user profiles based on Google Ads leads?
Yes, you can! Latenode's flexible no-code editor and JavaScript support make it easy to sync lead data to Okta, ensuring your user directory is always up-to-date, improving security and personalization.
What types of tasks can I perform by integrating Google Ads with Okta?
Integrating Google Ads with Okta allows you to perform various tasks, including:
How does Latenode handle large volumes of Google Ads data?
Latenode’s architecture is designed for scalability. It efficiently processes large datasets from Google Ads, allowing automations without performance bottlenecks.
Are there any limitations to the Google Ads and Okta integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: