Google Ads and Omnisend Integration

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Automatically add leads acquired via Google Ads to Omnisend, then nurture them with targeted email campaigns. Latenode’s visual editor simplifies the entire process and reduces costs with execution-based pricing.

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Google Ads

Omnisend

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Omnisend

Create a New Scenario to Connect Google Ads and Omnisend

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Omnisend will be your first step. To do this, click "Choose an app," find Google Ads or Omnisend, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

Sign In

Run node once

Add the Omnisend Node

Next, click the plus (+) icon on the Google Ads node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Google Ads

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Omnisend

Authenticate Omnisend

Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.

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Google Ads

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Run node once

Configure the Google Ads and Omnisend Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Google Ads and Omnisend Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Omnisend integration works as expected. Depending on your setup, data should flow between Google Ads and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Omnisend

Google Ads + Omnisend + Google Sheets: This automation tracks Google Ads campaign performance alongside Omnisend email campaign metrics. Data from both platforms is periodically fetched and added as new rows in a Google Sheet, providing a consolidated view for reporting.

Shopify + Omnisend + Google Ads: When a new customer is created in Shopify, their purchase history is checked. Based on this history, the customer is added to a specific retargeting audience in Google Ads via Omnisend.

Google Ads and Omnisend integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

See how Latenode works

FAQ Google Ads and Omnisend

How can I connect my Google Ads account to Omnisend using Latenode?

To connect your Google Ads account to Omnisend on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Omnisend accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I pause Google Ads when a product sells out via Omnisend?

Yes, you can! Automate pausing Google Ads campaigns when a product's inventory reaches zero in Omnisend using Latenode's visual editor. This prevents wasted ad spend on out-of-stock items.

What types of tasks can I perform by integrating Google Ads with Omnisend?

Integrating Google Ads with Omnisend allows you to perform various tasks, including:

  • Automatically add new Omnisend subscribers to a Google Ads audience list.
  • Trigger Omnisend welcome emails when users click on specific Google Ads.
  • Update Google Ads bids based on Omnisend campaign performance data.
  • Send personalized Omnisend messages based on Google Ads conversion events.
  • Create custom reports combining Google Ads spend and Omnisend revenue data.

Can I use Javascript to transform data between Google Ads and Omnisend?

Yes! Latenode supports Javascript, enabling advanced data transformation and customization between Google Ads and Omnisend beyond simple data transfer.

Are there any limitations to the Google Ads and Omnisend integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the API rate limits of Google Ads and Omnisend.
  • Complex data transformations may require JavaScript knowledge.
  • Historical data migration between the two platforms requires manual setup.

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