Google Ads and Ontraport Integration

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Automatically add new leads from Google Ads to Ontraport, keeping customer data synced for personalized marketing. Latenode’s visual editor simplifies setup and custom JavaScript blocks handle complex data transformations, while saving costs on execution time.

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Google Ads

Ontraport

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Ontraport

Create a New Scenario to Connect Google Ads and Ontraport

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Ontraport will be your first step. To do this, click "Choose an app," find Google Ads or Ontraport, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Ontraport Node

Next, click the plus (+) icon on the Google Ads node, select Ontraport from the list of available apps, and choose the action you need from the list of nodes within Ontraport.

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Google Ads

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Ontraport

Authenticate Ontraport

Now, click the Ontraport node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ontraport settings. Authentication allows you to use Ontraport through Latenode.

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Google Ads

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Ontraport

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Sign In

Run node once

Configure the Google Ads and Ontraport Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Ontraport Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Ontraport Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Ontraport, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Ontraport integration works as expected. Depending on your setup, data should flow between Google Ads and Ontraport (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Ontraport

Google Ads + Ontraport + Slack: When a new contact is created in Ontraport (potentially from a Google Ads campaign), their information is added or updated in Ontraport, and a welcome message is sent to a designated Slack channel.

Ontraport + Google Ads + Facebook: When a contact is tagged in Ontraport, create or update a customer list in Google Ads using this contact's information, and also create or update a customer list in Facebook for retargeting purposes.

Google Ads and Ontraport integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Ontraport

Use Ontraport with Latenode to automate marketing and sales tasks. Sync contacts, trigger campaigns, and update customer data based on actions in other apps. Build complex workflows visually, adding custom logic with JavaScript or AI for personalized experiences. Scale marketing automation affordably, paying only for execution time.

See how Latenode works

FAQ Google Ads and Ontraport

How can I connect my Google Ads account to Ontraport using Latenode?

To connect your Google Ads account to Ontraport on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Ontraport accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead nurturing based on Google Ads clicks using the integration?

Yes, easily! Latenode allows you to trigger personalized Ontraport sequences based on Google Ads campaign interactions, improving lead engagement and conversion rates. Use no-code blocks or JavaScript for custom logic.

What types of tasks can I perform by integrating Google Ads with Ontraport?

Integrating Google Ads with Ontraport allows you to perform various tasks, including:

  • Automatically adding new Google Ads leads to Ontraport contact lists.
  • Updating Ontraport contact properties based on Google Ads performance.
  • Triggering email sequences in Ontraport for specific ad interactions.
  • Creating new Ontraport tasks based on Google Ads conversion events.
  • Sending SMS notifications via Ontraport for high-value Google Ads leads.

How do I track Google Ads conversions in Ontraport using Latenode?

Latenode lets you map Google Ads conversion data directly into Ontraport, providing a comprehensive view of your marketing ROI. Use our visual editor to easily configure data flows.

Are there any limitations to the Google Ads and Ontraport integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data synchronization may require custom scripting.
  • Complex data transformations might benefit from using JavaScript nodes.
  • Rate limits of the Google Ads and Ontraport APIs apply.

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