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Automatically adjust your Google Ads spend based on real-time weather conditions from Open Weather. Latenode's visual editor simplifies complex logic, while pay-by-execution pricing makes weather-responsive campaigns affordable and scalable.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Open Weather will be your first step. To do this, click "Choose an app," find Google Ads or Open Weather, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Open Weather from the list of available apps, and choose the action you need from the list of nodes within Open Weather.

Google Ads
β
Open Weather
Now, click the Open Weather node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Open Weather settings. Authentication allows you to use Open Weather through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
Open Weather
Trigger on Webhook
β
Google Ads
β
β
Iterator
β
Webhook response
After configuring Google Ads, Open Weather, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Open Weather integration works as expected. Depending on your setup, data should flow between Google Ads and Open Weather (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Open Weather + Google Sheets: Monitor Google Ads campaign spending. When ad spend changes are detected, retrieve current weather conditions for the target location. Log the ad spend and weather data in a Google Sheet for performance analysis.
Open Weather + Google Ads + Slack: Get the forecast weather. If adverse conditions are predicted, pause the specified Google Ads campaign. Notify the marketing team about the pause via a Slack channel message.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Open Weather
Use Open Weather in Latenode to automate weather-based triggers for business logic. Get current conditions or forecasts to adjust marketing campaigns, logistics, or facility management. Unlike standalone apps, Latenode lets you blend weather data with other services, apply custom logic, and scale your automation affordably based on execution time.
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How can I connect my Google Ads account to Open Weather using Latenode?
To connect your Google Ads account to Open Weather on Latenode, follow these steps:
Can I pause Google Ads based on weather conditions?
Yes, you can! Latenode allows you to pause Google Ads campaigns automatically based on real-time weather data. Avoid ad spend when weather negatively impacts your target audience, saving money and improving ROI.
What types of tasks can I perform by integrating Google Ads with Open Weather?
Integrating Google Ads with Open Weather allows you to perform various tasks, including:
Can I use JavaScript to customize this integration?
Yes! Latenode lets you use JavaScript for advanced logic and customization. Tailor the Google Ads and Open Weather integration precisely to your needs.
Are there any limitations to the Google Ads and Open Weather integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: