Google Ads and Open Weather Integration

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Automatically adjust your Google Ads spend based on real-time weather conditions from Open Weather. Latenode's visual editor simplifies complex logic, while pay-by-execution pricing makes weather-responsive campaigns affordable and scalable.

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Google Ads

Open Weather

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Open Weather

Create a New Scenario to Connect Google Ads and Open Weather

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Open Weather will be your first step. To do this, click "Choose an app," find Google Ads or Open Weather, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Open Weather Node

Next, click the plus (+) icon on the Google Ads node, select Open Weather from the list of available apps, and choose the action you need from the list of nodes within Open Weather.

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Google Ads

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Open Weather

Authenticate Open Weather

Now, click the Open Weather node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Open Weather settings. Authentication allows you to use Open Weather through Latenode.

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Google Ads

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Open Weather

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Connect Open Weather

Sign In

Run node once

Configure the Google Ads and Open Weather Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Open Weather Oauth 2.0

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Select an action *

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Run node once

Set Up the Google Ads and Open Weather Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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AI Anthropic Claude 3

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Webhook response

Save and Activate the Scenario

After configuring Google Ads, Open Weather, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Open Weather integration works as expected. Depending on your setup, data should flow between Google Ads and Open Weather (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Open Weather

Google Ads + Open Weather + Google Sheets: Monitor Google Ads campaign spending. When ad spend changes are detected, retrieve current weather conditions for the target location. Log the ad spend and weather data in a Google Sheet for performance analysis.

Open Weather + Google Ads + Slack: Get the forecast weather. If adverse conditions are predicted, pause the specified Google Ads campaign. Notify the marketing team about the pause via a Slack channel message.

Google Ads and Open Weather integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Open Weather

Use Open Weather in Latenode to automate weather-based triggers for business logic. Get current conditions or forecasts to adjust marketing campaigns, logistics, or facility management. Unlike standalone apps, Latenode lets you blend weather data with other services, apply custom logic, and scale your automation affordably based on execution time.

See how Latenode works

FAQ Google Ads and Open Weather

How can I connect my Google Ads account to Open Weather using Latenode?

To connect your Google Ads account to Open Weather on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Open Weather accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I pause Google Ads based on weather conditions?

Yes, you can! Latenode allows you to pause Google Ads campaigns automatically based on real-time weather data. Avoid ad spend when weather negatively impacts your target audience, saving money and improving ROI.

What types of tasks can I perform by integrating Google Ads with Open Weather?

Integrating Google Ads with Open Weather allows you to perform various tasks, including:

  • Adjusting ad bids based on upcoming weather forecasts in target locations.
  • Pausing campaigns for specific regions during severe weather events.
  • Triggering location-based ads based on current weather conditions.
  • Creating custom reports that correlate ad performance with weather data.
  • Sending alerts when weather triggers impact Google Ads performance.

Can I use JavaScript to customize this integration?

Yes! Latenode lets you use JavaScript for advanced logic and customization. Tailor the Google Ads and Open Weather integration precisely to your needs.

Are there any limitations to the Google Ads and Open Weather integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • API request limits imposed by Google Ads and Open Weather still apply.
  • Historical weather data analysis may require additional data sources.
  • Real-time weather data accuracy depends on Open Weather's data providers.

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