How to connect Google Ads and OpenAI GPT Assistants
Create a New Scenario to Connect Google Ads and OpenAI GPT Assistants
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or OpenAI GPT Assistants will be your first step. To do this, click "Choose an app," find Google Ads or OpenAI GPT Assistants, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the OpenAI GPT Assistants Node
Next, click the plus (+) icon on the Google Ads node, select OpenAI GPT Assistants from the list of available apps, and choose the action you need from the list of nodes within OpenAI GPT Assistants.

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Authenticate OpenAI GPT Assistants
Now, click the OpenAI GPT Assistants node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenAI GPT Assistants settings. Authentication allows you to use OpenAI GPT Assistants through Latenode.
Configure the Google Ads and OpenAI GPT Assistants Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and OpenAI GPT Assistants Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, OpenAI GPT Assistants, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and OpenAI GPT Assistants integration works as expected. Depending on your setup, data should flow between Google Ads and OpenAI GPT Assistants (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and OpenAI GPT Assistants
Google Ads + OpenAI GPT Assistants + Google Sheets: This automation analyzes Google Ads campaign performance using 'Get Campaign' and 'Search Ad Groups'. It then sends this data to OpenAI GPT Assistants to generate improvement suggestions using 'Send Message To Assistant (Complete Flow)'. Finally, the suggestions are logged into a Google Sheet using 'Add Single Row'.
Google Ads + OpenAI GPT Assistants + Slack: AI analyzes customer feedback (simulated with Google Ads campaign data using 'Get Campaign'), and creates targeted ad copy variations using OpenAI GPT Assistants' 'Send Message To Assistant (Complete Flow)'. It then alerts the marketing team in a Slack channel using 'Send Public Channel Message'.
Google Ads and OpenAI GPT Assistants integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About OpenAI GPT Assistants
Use OpenAI GPT Assistants within Latenode to automate complex tasks like customer support or content creation. Configure Assistants with prompts and integrate them into broader workflows. Chain them with file parsing, webhooks, or database updates for scalable, automated solutions. Benefit from Latenode's no-code flexibility and affordable execution-based pricing.
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See how Latenode works
FAQ Google Ads and OpenAI GPT Assistants
How can I connect my Google Ads account to OpenAI GPT Assistants using Latenode?
To connect your Google Ads account to OpenAI GPT Assistants on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and OpenAI GPT Assistants accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically optimize ad copy using GPT Assistants?
Yes, you can! Latenode's flexibility lets you trigger GPT-powered ad copy updates based on Google Ads performance, leading to higher CTR and better conversion rates.
What types of tasks can I perform by integrating Google Ads with OpenAI GPT Assistants?
Integrating Google Ads with OpenAI GPT Assistants allows you to perform various tasks, including:
- Generating ad copy variations based on keyword performance data.
- Automatically pausing underperforming ads using AI-driven insights.
- Creating personalized landing page content based on ad keywords.
- Analyzing customer sentiment from ad feedback using GPT models.
- Optimizing bidding strategies based on AI-predicted conversion rates.
Can I use JavaScript to customize Google Ads workflows?
Yes! Latenode allows you to use JavaScript for advanced logic and data manipulation within your Google Ads automations.
Are there any limitations to the Google Ads and OpenAI GPT Assistants integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data sets might require optimization for efficient processing.
- GPT Assistants' performance depends on the quality of prompts.
- Real-time data updates are subject to Google Ads API rate limits.