How to connect Google Ads and OpenAI Responses
Create a New Scenario to Connect Google Ads and OpenAI Responses
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or OpenAI Responses will be your first step. To do this, click "Choose an app," find Google Ads or OpenAI Responses, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the OpenAI Responses Node
Next, click the plus (+) icon on the Google Ads node, select OpenAI Responses from the list of available apps, and choose the action you need from the list of nodes within OpenAI Responses.

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OpenAI Responses
Authenticate OpenAI Responses
Now, click the OpenAI Responses node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenAI Responses settings. Authentication allows you to use OpenAI Responses through Latenode.
Configure the Google Ads and OpenAI Responses Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and OpenAI Responses Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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OpenAI Responses
Trigger on Webhook
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Google Ads
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Save and Activate the Scenario
After configuring Google Ads, OpenAI Responses, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and OpenAI Responses integration works as expected. Depending on your setup, data should flow between Google Ads and OpenAI Responses (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and OpenAI Responses
Google Ads + OpenAI Responses + Slack: This automation monitors Google Ads campaigns. When a campaign is identified via 'Search Campaigns', the associated ad copy is sent to OpenAI via 'Send and Receive Response' to generate variations. The generated ad copy variations, along with the original ad copy, are then sent to a designated Slack channel using 'Send Public Channel Message' for review by the marketing team.
Google Sheets + OpenAI Responses + Google Ads: When a new row is added to a Google Sheet via 'New Row Added (Instant)', keyword data is sent to OpenAI using the 'Send and Receive Response' action for targeting suggestions. The improved keywords are then used to update a specific Google Ads campaign via 'Search Campaigns' to refine targeting.
Google Ads and OpenAI Responses integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About OpenAI Responses
Need AI-powered text generation? Use OpenAI Responses in Latenode to automate content creation, sentiment analysis, and data enrichment directly within your workflows. Streamline tasks like generating product descriptions or classifying customer feedback. Latenode lets you chain AI tasks with other services, adding logic and routing based on results – all without code.
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See how Latenode works
FAQ Google Ads and OpenAI Responses
How can I connect my Google Ads account to OpenAI Responses using Latenode?
To connect your Google Ads account to OpenAI Responses on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and OpenAI Responses accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I improve ad copy using OpenAI based on performance data?
Yes, you can! Latenode lets you automate prompt engineering using real-time Google Ads metrics, generating higher-converting ad copy and improving campaign ROI.
What types of tasks can I perform by integrating Google Ads with OpenAI Responses?
Integrating Google Ads with OpenAI Responses allows you to perform various tasks, including:
- Dynamically generate ad headlines based on keyword performance.
- Automatically refine ad descriptions for better click-through rates.
- Create personalized landing page content tailored to ad campaigns.
- Analyze customer search queries to improve keyword targeting.
- Generate reports summarizing ad performance with AI-driven insights.
Can I automatically pause low-performing ads using AI insights?
Yes! Latenode enables automated actions based on AI analysis of ad performance, saving budget and improving overall campaign effectiveness.
Are there any limitations to the Google Ads and OpenAI Responses integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and OpenAI API apply.
- Complex prompt engineering may require some technical expertise.
- Large-scale data processing may impact workflow execution time.